The first element being located on top of the model is the company’s mission. Developed further from the company’s vision, the mission represents the starting point for the selection of appropriate strategies. Being strongly influenced by the external environment and the company’s profile, a company’s mission supports management in strategic analysis and choosing appropriate strategies. Accordingly, management needs to consider what type of strategy would be possible and what is actually desired to be achieved by the …show more content…
On one hand, feedback can be based on the company’s control and evaluation of the strategy which relates its outcomes back to the company’s profile and mission. Improvements can be suggested and aimed for on all levels of the multiple-business firm, but especially on corporate level as it represents the approving organ of a firm. On the other hand, feedback will arise at the stage of institutionalizing the strategy provided by the company’s very inner circle of employees –the functional level. Thorough institutionalization should prevent negative feedback in order to protect the external environment from a harmful