SWOT Analysis of Coca-Cola
Strength
i)World’s leading brand: The company has a leading brand value and a strong brand portfolio. Business-week and Interbrand, a branding consultancy, valued Coca-Cola at $67,000 million in 2006. Coca-Cola has made huge amount of investment in promotional activities all over the world. Consequently, Coca-Cola is one of the best recognized global brands. ii)Large scale of operations: Coca-Cola has a large scale of operation with revenues excess of $24 billion. Coca-Cola is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. The company’s large scale of operation allows enhancing its revenue. iii)Global Distribution: Coca-Cola is available in each and every part of the world as it is operating globally in more than 200 countries. …show more content…
It is on account of it exists in the association. For Coca-Cola, Internal investigation of the association will likewise matter a considerable measure as the Organizational structure of Coca-Cola is extremely colossal and modern. To concentrate the qualities and shortcoming of every divisions and basic leadership for dropping and proceeding with any office may be one help after the Internal review. More or less, to recommend Coca-Cola through the most ideal way would put a piece of their surplus in Research and Development (R and D) and for mechanical overhaul, which would help them to be exceptional in market as item quality and to play out the mind-boggling administrations to the Customers. The general review by Coca-Cola would likewise affect the greater part of their partners decidedly to be a piece of it and in the long run by keeping tight the piece of the overall industry. This report is trying to find some major risks of Coca-Cola and provide recommendations on how to deal with