Courtney Cooper
Management 479
Panera Bread Company Case Study 16
November 12, 2017
Panera Bread Company (2010): Still Rising Fortunes? SYNOPSIS: Panera Bread Company became an instant success when a master baker named Ronald Shaich combined different ingredients together to continue a legacy. That legacy was making Sourdough bread that was very important to the culture for over 6000 years. Ronald Shaich was the CEO and Chairman for Panera Bread Company and he cultivated the brand through “culture” and “starter.” He utilized the tradition as a base to make the company grow and a starter for how the bread was made. Ronald Shaich took the Panera Bread brand to new heights by significantly rising revenues from $350.8 million in 2000 to $1,353.5 million in 2009 from both company and franchisee (Fogarty, 2010 p. 16-1).
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Panera Bread Company paved the way for the “fast casual restaurant category.” Au Bon Pain started out as a demonstration bakery but a veteran venture capitalist named Luis Kane had a vision of high profit potential in the company and he invested in Au Bon Pain. Since business was not taking off as expected, Louis Kane was subsequently forced to close 10 out of 13 of his …show more content…
Panera Warmth is an experience that customers get to endure every time they come into the restaurant to get food and take some home to share that same experience with friends and family. The type of service that keeps the customers coming to Panera. Panera also coined the “Concept Essence” which shifted the focus on the artisan bread, customer service, and a calm environment for customers to dine in with total satisfaction. Panera Bread Company routinely donated bread and baked goods to nonprofit community organizations in need. In May 2010, Panera opened Cares bakery-café in Missouri, where customers could pay what they wanted for their meals (Fogarty 2010 p.
Management 479
Panera Bread Company Case Study 16
November 12, 2017
Panera Bread Company (2010): Still Rising Fortunes? SYNOPSIS: Panera Bread Company became an instant success when a master baker named Ronald Shaich combined different ingredients together to continue a legacy. That legacy was making Sourdough bread that was very important to the culture for over 6000 years. Ronald Shaich was the CEO and Chairman for Panera Bread Company and he cultivated the brand through “culture” and “starter.” He utilized the tradition as a base to make the company grow and a starter for how the bread was made. Ronald Shaich took the Panera Bread brand to new heights by significantly rising revenues from $350.8 million in 2000 to $1,353.5 million in 2009 from both company and franchisee (Fogarty, 2010 p. 16-1).
.
Panera Bread Company paved the way for the “fast casual restaurant category.” Au Bon Pain started out as a demonstration bakery but a veteran venture capitalist named Luis Kane had a vision of high profit potential in the company and he invested in Au Bon Pain. Since business was not taking off as expected, Louis Kane was subsequently forced to close 10 out of 13 of his …show more content…
Panera Warmth is an experience that customers get to endure every time they come into the restaurant to get food and take some home to share that same experience with friends and family. The type of service that keeps the customers coming to Panera. Panera also coined the “Concept Essence” which shifted the focus on the artisan bread, customer service, and a calm environment for customers to dine in with total satisfaction. Panera Bread Company routinely donated bread and baked goods to nonprofit community organizations in need. In May 2010, Panera opened Cares bakery-café in Missouri, where customers could pay what they wanted for their meals (Fogarty 2010 p.