We all have succumbed to conformity in our lives. The first time we attend school be it public or private we have all conformed to what our society says is the norm in the classroom. Sitting at a desk set up in rows facing the teacher. To many of us this was the very first time our young minds realized, I better do what everyone else is doing or I’ll stand out and be noticed.
As we come into our own and want to be noticed for who “I am” and not just a group we use INNOVATION to project who we are. Merton feels that this is where one will step out from the crowd and lead