Inditex Case Study

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Main principles

Inditex's aim is to offer high quality products to all its customers at the same time as striving to develop a sustainable business. One of the most important Inditex principle concerns the customers' opinions and their fasion desires. That is why they built up a special structure, which covers all stages of the fashion value chain: design, manufacturing, distribution and sale in proprietary stores as well. Another important point is connected with the integration of Inditex sustainable and environmental policies used throughout the Group's supply chain.

The Group's brands sell fashionable products of the highest quality. Inditex is strongly devoted to its customers. What does it mean? 150,000-strong workforce is being true-hearted.
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Nowadays it has over 2,100 stores strategically located across almost 90 countries. Zara's designers and customers are inseparably linked. Specialist teams receive constant feedback of decisions of its customers from every Zara store. This feedback inspires Zara's creative team which consists of over 200 professionals. Zara is always trying to answer for all needs of its customers, and, at the same time to inform about their freshest ideas, trends and tastes. Zara's main idea is to share passion for fashion across a broad spectrum of people, cultures and …show more content…
It represents elegant and universal style targeted for independent, cosmopolitan men, women and children. It boasts the highest quality of fabrics and wearing comfort. Massimo Dutti is present in 69 markets with a network of more than 700 stores in the best shopping locations around the world.

Bershka
Bershka was founded in 1998 as an innovative fashion retail concept for the young hipsters. Today there are more than 1,000 Bershka stores in 69 markets. Bershka's generally presents urban hip style. It has spacious stores, which are not only a place to shop, but also a meeting point where customers can find a mix of street fashion, music and art. Shopping at Bershka means immersion in the very latest fashion trends.

Stradivarius
Stradivarius was set up in 1994. The main aim is to answer for the fashion of young people with feminine approach to fashion. It also focusing on new trends designs and high quality, comfortable fabrics. Stradivarius has 950 stores in 60 different countries. They offer very elegant spacious stores for youth.

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