Stp Adidas Essay

2558 Words Dec 31st, 2015 11 Pages
Analysis of ADIDAS AG
Overview
Adidas AG (adidas or 'the company') with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products worldwide. The company has three major brands through which it sells its products adidas, TaylorMade and Reebok. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany. Adidas operates in Europe, the Americas and Asia and it had 53,731 people as its employee as of December 31, 2014. The company recorded revenues of E14 534 million ($19,315.7 million) during the financial year ended December 2014 (FY2014), an increase of 2.3% over FY2013. The
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* The other businesses include TaylorMade-adidas Golf, Reebok-CCM Hockey, as well as other centrally managed brands.. The other centrally managed brands division primarily includes the business activities of the labels Y-3 and Porsche Design Sport by adidas as well as the business activities of the brand Five Ten in the outdoor action sports division. Furthermore, the division also comprises the German own-retail activities of the adidas NEO label

Promotion
FIFA has recently extended their long-term partnership agreement with adidas, granting adidas the Official Partner, Supplier and Licensee rights for the FIFA World Cup and all FIFA events until 2030. Adidas is also the official sponsor of all UEFA football tournaments. Adidas is also the official training and playing apparel sponsor for many National football teams Spain, Argentina, Germany and Mexico to name a few. The impressive portfolio of adidas includes some of the most famous and riches clubs in world football such as Bayern Munich, Real Madrid AC Milan, Juventus and Chelsea. It sponsors the New Zealand All Blacks and France in rugby. It also has presence in the world of cricket, sponsoring the national teams of South Africa and England, it also sponsors the IPL team Mumbai Indians.
In 2010, adidas and NBA extended their global partnership giving adidas exclusive rights to all of its apparel in Europe beginning with the

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