He used industries outside of film to advertise his movies. “While in the past, there had been cult classics where followers were seen as devoted to one film, Spielberg films elevated all blockbusters by selling the image of the movie by cross marketing with other cultural fixtures like fast food.” (Stephens, Dan) By doing so he could catch a variety of persons interests. He purposely attempted for wider audience.“ ‘I don't want just the elite. I want everybody to enjoy my films.’ With a string of blockbusters… director and producer Steven Spielberg more than fulfilled that ambition.” (Tolson, Jay) He was very successful in catching the attention of and entertaining a variety of …show more content…
He developed special effects which are always being improved on today by his very own company Dreamworks. He used his knowledge of human relationships to help everyone connect to his films on a personal level. And he thought outside the box by reaching out to other industries to advertise his movies. Spielberg's greatest films challenged others in the film industry to rise to the expectations, fueling the idea of what we as an audience expect from our movies today (Tolson,