In the case of The Lone Ranger (2013), we have a film whose story and characters were rather unknown to a bulk of the film goers, and a genre, western, that hasn 't been known to be a sure bet at the box office for some time. The other big issue is the marketing of such films. Often times good films fail at the box office because they had poor marketing. Tomorrowland (2015) was a film that I saw trailers for, but never got interested in because the trailers left the viewer confused about what the movie was even about. Yet, the Japanese trailer for the same movie actually seemed
In the case of The Lone Ranger (2013), we have a film whose story and characters were rather unknown to a bulk of the film goers, and a genre, western, that hasn 't been known to be a sure bet at the box office for some time. The other big issue is the marketing of such films. Often times good films fail at the box office because they had poor marketing. Tomorrowland (2015) was a film that I saw trailers for, but never got interested in because the trailers left the viewer confused about what the movie was even about. Yet, the Japanese trailer for the same movie actually seemed