Steve Madden's Segmentation

Steve Madden’s wholesale accessories segment creates, markets, and sources its name brands, including its Steve Madden, Madden Girl, Big Buddha, Steven by Steve Madden, Betsey Johnson, B Brian Atwood, Betseyville, and Luv Betsey brands, as well as private-label handbags and accessories to merchants, department stores, online retailers, value priced retailers, and specialty stores in the U.S., Mexico, and Canada. Additionally, it sells cold weather accessories, wraps, scarves, and other accessories using its Steve Madden and Cejon brand names to specialty and department stores.
Steve Madden’s retail segment consists of Steve Madden stores. These stores are located in street locations and shopping malls across the U.S., Mexico, Canada, and South