“My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people.” (Steve Jobs My Model in Business is the Beatles, 2011).
The above quotation was spoken by none another than the late Steve Jobs during an interview on ’60 Minutes’ Overtime, where Jobs himself spoke of his model of business. He paints a practical picture on his view of the business model as a fundamental process of building blocks (a team) to achieve a business’ objective as opposed to a singular aspect (one person) to achieve this. …show more content…
• Social and Relationship Capital: informed relationships with the surrounding communities and stakeholders.
• Natural Capital: resources obtained from the earth/environment.
Combined these capitals transform to produce outputs, or the products and services that generate revenue, and outcomes of the organisation. The reaction of consumers and shareholders to the business’ activities as well as the state of the environment will determine whether the outputs and outcomes produced held any value to the business or not.
Through this process of creating value, a company is forced to adopt a long term perspective and align all its resources toward future goals. (Value Creation,n.d) By doing this a company not only focuses on the short term goals of making a profit but on the long term viabilty of the company. All of this is done through the business model to be explained in the following section.
The manner in which a company intends to make money is diagrammatically represented through nine building blocks which constitute the business model canvas and cover the four main areas of a business: customers, offer, infrastructure and financial viability. (Osterwalder & Pigneur, …show more content…
The company was founded in the year 1976 by aforementioned Steven Jobs and Stephen Wozniak. The company’s initial focus was on personal computers in the Macintosh line. Thereafter the company branched into a more compatible and innovative line through the introduction of the iPod, iPhone and iPad. The company became Apple Inc. in the year 2007.
There are numerous Apple product lines and as a result, the company can have many business models. For the purposes of this assignment we will focus on the business model of Apple mobile devices.
Apple first developed the iPod music player in 2001, where focus was placed on the ease of use, quality construction and customer experience, all of which contributing to the company’s value proposition. All of these allow a customer to easily search, buy and enjoy digital music.
Main key partnerships would be its manufacturer, Foxconn, the app store developers and cellular service providers.
The company sells their mobile devices through the retail channel and recurs its revenue through the apps store and the sale of its mobile devices.
The brand of Apple has been trademarked once again adding to the company’s value
The above quotation was spoken by none another than the late Steve Jobs during an interview on ’60 Minutes’ Overtime, where Jobs himself spoke of his model of business. He paints a practical picture on his view of the business model as a fundamental process of building blocks (a team) to achieve a business’ objective as opposed to a singular aspect (one person) to achieve this. …show more content…
• Social and Relationship Capital: informed relationships with the surrounding communities and stakeholders.
• Natural Capital: resources obtained from the earth/environment.
Combined these capitals transform to produce outputs, or the products and services that generate revenue, and outcomes of the organisation. The reaction of consumers and shareholders to the business’ activities as well as the state of the environment will determine whether the outputs and outcomes produced held any value to the business or not.
Through this process of creating value, a company is forced to adopt a long term perspective and align all its resources toward future goals. (Value Creation,n.d) By doing this a company not only focuses on the short term goals of making a profit but on the long term viabilty of the company. All of this is done through the business model to be explained in the following section.
The manner in which a company intends to make money is diagrammatically represented through nine building blocks which constitute the business model canvas and cover the four main areas of a business: customers, offer, infrastructure and financial viability. (Osterwalder & Pigneur, …show more content…
The company was founded in the year 1976 by aforementioned Steven Jobs and Stephen Wozniak. The company’s initial focus was on personal computers in the Macintosh line. Thereafter the company branched into a more compatible and innovative line through the introduction of the iPod, iPhone and iPad. The company became Apple Inc. in the year 2007.
There are numerous Apple product lines and as a result, the company can have many business models. For the purposes of this assignment we will focus on the business model of Apple mobile devices.
Apple first developed the iPod music player in 2001, where focus was placed on the ease of use, quality construction and customer experience, all of which contributing to the company’s value proposition. All of these allow a customer to easily search, buy and enjoy digital music.
Main key partnerships would be its manufacturer, Foxconn, the app store developers and cellular service providers.
The company sells their mobile devices through the retail channel and recurs its revenue through the apps store and the sale of its mobile devices.
The brand of Apple has been trademarked once again adding to the company’s value