The Secret Of Apple's Success

At the startup, Steve Jobs was the most public face for Apple. However, even by the mid-80s, he had not reached his thirties. So, the board did not think he was experienced enough to be entitled to the CEO position. Therefore, they appointed Michael Scott, and shortly later Mark Markkula. He, not long after, decided that he did not want to run this company for a long-term period. Jobs then persuaded John Sculley, who was at the time at Pepsi Co., to fill the position by asking him, “Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?” (Rawlinson). He was easily convinced. Time passed on, and as discussed earlier, there was a period were Jobs left the company for a total of twelve …show more content…
The Wall Street Journal once questioned Timothy Cook, at the time Apple’s Chief Operating Officer and now Chief Executive Officer, “how far out the company conducts long-term planning, Cook replied with an artful brushoff, “Well, that is a part of the magic of Apple,” he said. “And I don’t want to let anybody know our magic because I don’t want anybody copying it”” (Lashinsky). Apple is currently in a position that serves as the role model for many other organizations. If they shared even some of their basic information, they would risk the potential of their “secret-sauce” being consumed by others. Apple’s management information system differentiates themselves from their …show more content…
Ben Barajin, Director of Consumer Technology at Creative Strategies, Inc., published an article that was shared through TIME, opinionating that the most important way Apple has benefited our world was through the terms of technological competitiveness (Bajarin). The music world was forever morphed when the iPod was introduced to the market, which then began the rampage of competition within the industry. However, the iPhone was the one that inevitably secured the competitive nature of the technology market around the globe. In 2012, an annual report completed by Japan’s Nikkei (Tokyo’s stock exchange) released their ranking of top consumer brands. Apple rose to the very top from 11th place in the prior year and demoting Google to 2nd (Hardawar). Some of the best, most globally desired technology products are from this American based company. Yes, consumers desire these high-tech devices from multitudes of geographic locations, but so did businesses. Businesses saw an opportunity for growth when Apple began releasing these top of the line products. For example, cell phone network providers saw a need for better, stronger, faster coverage for those who would use the new and improving Apple products. Those companies wanted to provide the highest quality service for the highest quality brand. They knew consumers would want the products. So, in order to stay competitive, they needed to provide a service that