Steve Jobs Rhetorical Strategies

Superior Essays
“I never graduated from college. Truth be told, this is the furthest I’ve ever gotten to a college graduation”. This was said by one of the most successful entrepreneurs in the entire world, Steve Jobs himself on the morning of June 12th, 2005 right before his commencement speech at Stanford university. Steve Jobs gave the speech titled “Stay Hungry and Stay Foolish” to 25,000 students that day, and it turned out to be one of the most truly motivating speeches that is given in the most one-dimensional way. Jobs presented an effective message to his listeners by building a strong opening by making the audience feel comfortable and building a connection with them, his rhetorical devices and his rule of three: birth, death and rebirth.
The most
…show more content…
A rhetorical device is “is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading him or her towards considering a topic from a different perspective, using sentences designed to encourage or provoke a rational argument from an emotional display of a given perspective or action.” (Wikipedia). Jobs uses three different rhetorical devices: antithesis, parallelism and repetition. The first antithesis example he used is “If I had never dropped out, I would have never dropped in…”. The second was “Again, you can’t connect the dots looking forward; you can only connect them looking backwards.” And the last antithesis example Jobs uses is “…Death is very likely the single best invention of life”. Using antithesis in his speech was effective by making the audience better understand ones point they are trying to make through what they are saying. By doing so the audience could make the comparison of the two ideas, to see the complexity of two ideas, and to emphasize the ideas that are juxtaposed. Jobs also uses parallelism by stating “…that my mother had never graduated from college and that my father had never graduated from high school. Using parallelism gave rhythm to Jobs speech and emphasized related ideas. The steadiness in form also makes it simpler for the readers to comprehend and recollect the ideas presented. The last rhetorical device presented was repetition. He uses repetition by stating “Stay hungry. Stay foolish” three different times throughout his speech. The repetition used gives major weight to what he is trying to persuade the audience to do, adds strength to his key arguments and makes it much easier to remember what he

Related Documents

  • Improved Essays

    In addition, he prepared a proper counter argument for each of these to make his format more persuasive. Overall the main part of his speech attempts to persuade people after the first part made them emotional and…

    • 580 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Evidence of rhetorical strategy is apparent throughout the text, and implemented to…

    • 1081 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Also they way the speech is set up they make the speech different to make it flow better and have a good organizational structure. The summary of the rhetorical devices was imagery to give the readers a mental image , metaphors to give the readers the understanding of how two objects compare to each other, the last one was repetition to grab the readers attention. They all worked together to create a powerful speech that would go through history for us to understand what happened during that time…

    • 986 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Patrick Henry Rhetoric

    • 1051 Words
    • 5 Pages

    Finally, he round out his argument by using similar sentence structure that creates a flow of his speech. "Give me liberty or give me death!" and we have prostrated ourselves before the throne" uses the same grammatical, and creates a balance and rhythm to his speech which further helps him establish his argument with his audience. By setting the tone early with the use of rhetorical questions and finishing off with repetition and…

    • 1051 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Procrastination affects many people, I even procrastinated writing this paper. The ways that it affects us can be different, sometimes procrastination doesn’t affect us too much, but other time it can cause major health risks such as, stress or depression. Recognizing this, Tim Urban presented a Ted Talk on procrastination and the dangers it can have. In his Ted Talk “Inside the Mind of a Master Procrastinator”, Urban used pathos with a minimal amount of logos and ethos to express his message to his to the audience. Urban also used pictures to support his use of pathos.…

    • 1872 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    “One of the few rights that America does not proclaim is the right to fail. Achievement is the national god.” The article “College Pressures” by William Zinsser makes several points about the stress placed on the shoulders of modern-day college students. William Zinsser is a master at Branford College, a residential college at Yale University. This article suggests several ideas on how college students should approach their future careers.…

    • 1099 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    He also used a lot of repetition, such as "I have a dream", which highlighted his theme. He also used gestures and emphasis on individual words to highlight his speech. At the end of the speech, he said a slogan, which aroused the attention and resonance of all the audience and pushed the atmosphere of the speech to the highest point. The weakness of the speech: In the first half of the speech, he lacked eye contact with the audience, and most of the time…

    • 800 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    Rhetorical Analysis on Jim Carrey Speech In 2014, the Maharishi University of Management had a graduating class of 285 students and invited Jim Carrey to give the commencement address to the students. Jim Carrey is known for his work as a famous comedian. The purpose of this speech is to provide intellect to the graduates about life after college.…

    • 599 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Bell hooks used a variety of strategies and techniques to attract her audience in her book: introduction to teaching and transgress. This paper will focus on the chapter on education as the practice of freedom. The strategies and techniques portrayed in this chapter include drawing readers with the first sentence, strategic formatting, short paragraphs, clear writing and a conversational tone (Hohenshel and Hand, 36). The chapter starts off with Bell Hook explaining why she was preoccupied by dreams of consecutively away from Oberlin College.…

    • 835 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    When comparing the commencement speech given by Steve Jobs at Stanford University in 2005 to the commencement speech given by Barak Obama at Wesleyan University in 2008, one can argue that Steve Jobs’ address has a stronger use of the rhetorical situation and the rhetorical appeals. Jobs’ ability to combine ethos, pathos and purpose proves his credibility, builds a relationship with the audience, and helps students believe in their intuitions. In his 2005 commencement address to Stanford University, Steve Jobs incorporates ethos to prove his credibility to his audience. He begins by admitting that “[he] never graduated from college” (1).…

    • 917 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In order to make his argument resonate with the readers, his choice of persuasive writing tactics such as comparison, amplifications, personifications, and allusions, does the trick. Without these persuasive tactics, the connection he has made between the readers and his writing would be lost. The connections…

    • 1004 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    CEO of Apple and of Pixar Animation Studios, Steve Jobs in his speech, “You’ve got to find what you love,”(2005) argues that you always need to follow your dreams and don't lose faith in it. He supports his claim with irony and very encouraging tone by first very ironic situations that he went through and then with a tone that will push anyone towards their goal. To being with, Jobs uses a lot of irony when making his point. As he goes through his life, so many ironic situations occurred.…

    • 550 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The use of logic establishes rationality in his words. For example, he states that the younger citizens of the United Kingdom are less literate than the older generation. He then goes on to explain that the world will be left and succeeded by unintelligent people that will ruin what the older generations had worked so hard to establish, instead of working to improve it. With these explanations, he makes his points clearer to the audience through this cause and effect scenario and it becomes more persuasive for the audience to support literacy. Basically, by adding more detail, he simplifies his reasons to the…

    • 1003 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Siddhant Jain Professor Chocos Freshmen English 102 February 6, 2013 Do What You Love “ There are three apples important in this world, Adam’s apple, Newton’s apple and Steve’s apple”. This was one of the lines quoted by Steve Jobs in one of his speeches, which signified the level of confidence and faith he had in his work. The only way to be satisfied is to do great work, which can be attained only by loving your own work. This was the main idea of his commencement speech in Stanford University. He was a born hero as even after going through serious difficulties in his career life, he still had that faith and confidence in himself, which made him the CEO of a two billion dollar company.…

    • 620 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Rhetorical Act A commencement address is an opening speech that given to graduating students and their family members when they obtain the degree. The person given such a speech is known as a commencement speaker, who is often a famous and elite person as well as would like to share their life experience, values and advice during the speech. This is a platform for speaker to say amazing and unlimited things to attract audiences. Bill Gates has stated at a positive and inspirational college commencement address at Harvard University while getting his bachelor degree on 2007. Due to the information and technology limitation when he was young, Bill Gates had no chance to get a real awareness of the awful inequities in the world until he left Harvard.…

    • 1553 Words
    • 7 Pages
    Superior Essays

Related Topics