Steve Jobs can be considered an American icon. He helped create a society filled with technological advances no person could have ever imagined. In 2005, Jobs presented a commencement speech at Stanford University that captured the hearts of many people through his use of emotion and rhetoric. By breaking down his speech into three parts he was able to develop one overlying theme, never give up until you find something you love. The three stories he decided to share included connecting the dots, love and loss, and death. His use of appropriate delivery and language, coupled with his established credibility as an innovator allowed for a commencement address that is now unforgettable to many people. “Your time is limited, so don 't waste it
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He never appeared to make a negative comment outright about another person or group unless it was himself. However, his use of wit and humor did mask some of his disdain for Microsoft and the Apple Board of Directors. For example, he said, “How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out” (Jobs para. 9). He did not mention these individuals directly, however, the listener certainly knows he does not hold them in high regard. Through his use of wit, rhetoric, and emotional triggers Jobs was able to persuade the audience that you can achieve great things even under difficult circumstances. Steve Jobs use of pathos makes people believe they can go through hardship and somehow successfully move forward. He speaks to his college experience and not being able to afford it, as well as describing his termination from Apple. These two life experiences made the audience feel for him. Moreover, as he explained his eventual successes, the audience could see that perseverance is an important character
He never appeared to make a negative comment outright about another person or group unless it was himself. However, his use of wit and humor did mask some of his disdain for Microsoft and the Apple Board of Directors. For example, he said, “How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out” (Jobs para. 9). He did not mention these individuals directly, however, the listener certainly knows he does not hold them in high regard. Through his use of wit, rhetoric, and emotional triggers Jobs was able to persuade the audience that you can achieve great things even under difficult circumstances. Steve Jobs use of pathos makes people believe they can go through hardship and somehow successfully move forward. He speaks to his college experience and not being able to afford it, as well as describing his termination from Apple. These two life experiences made the audience feel for him. Moreover, as he explained his eventual successes, the audience could see that perseverance is an important character