Q: Steve Jobs, the founder of Apple, was asked to come back as Chief Executive in 1997 when the business was making a loss. Jobs was appointed to provide a clearer vision for the business and to improve its profitability. How easy is it for a Chief Executive to change a struggling business into a more successful one? Justify your answer with reference to Apple and/or other organisations you know.
A: There have been many different companies in the past which have suffered from internal / external problems. However they have also recovered because of critical decision-making and also because of strong leaders who have also the skill of being potential visionaries and mavericks. Steve jobs had been replaced by John sculley (who was
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He made an unthinkable decision, which was critical, if he wanted his company to survive. Schultz ordered 7,100 Starbucks stores to shut their doors for the day so that he could — despite the enormous financial and PR hits — retrain the company's baristas on the art and technique of espresso making. Howard Schultz was a person who thought greatly about his stakeholders and his main customers. With a simple transition, he gradually got the company’s sales up and made the customers love the company again. Despite the main external factors affecting the situation such as competition from Dunkin’ doughnuts and McDonalds, he still prevailed and got the company to its current position. But to get the franchise back up to that standard again he had to take this risk, which shows his authority as a leader. With this new change, the employees would have been more motivated and driven to give the best possible customer service and quality of coffee – which linked to their main mission and corporate objectives of the business.
Chief executives all have different styles of leading: (Authoritarian, Democratic, Paternalistic and laissez – faire). However different situations require different styles of leadership. In a crisis situation – an authoritarian approach would be best because critical decision making and organisation is key, however when the leader has better relations with his employees and subordinates a more democratic or