Creative strategy and execution:
Elements of the massage strategy:
Based on the established belief that the creative team is responsible for developing a creative idea, which obtaining the creation of massage strategy. Furthermore, creative massage strategy simply is the campaign overall approach, or what the campaign want to deliver, how it narrates it, and for what purpose.
Massage strategy has mainly three components;
1. Verbal: what the massages should say, as showed in draw a heart campaign in the choice of words, for-example saying draw a heart and smile on windows, reflecting the aim to spread happiness among the world.
2. Nonverbal: the nature of the campaign graphics, as visuals used in MYF campaign as the sense showing the actor Donia …show more content…
• Creativity Helps Massage Persuade: as ancient had created hearos, and legends to effect the human behaviour and attitude, copywriters have created new myths for the same purpose, as the creative team of MYF campaign aimed at differing their sponsor by the creation of play that contributed by the most popular Egyptian actors, as well as dressing them in special customs, moreover, the contribution of Magdy yacoub himself in the ad, and as way of providing higher than expecting in the ad, the visual effects contributed in a big part in the ad, as was showed in the reflection of Donia Samir Ganem eyes.
• Creativity Helps IMC Remind: using creativity in each campaign considered to be one of the tools that would help a lot in differ your massage from others, makes it interesting and entertaining massage, as for MYF campaign creativity was summarised in the ads by the sentence “every pound you donate with dose not saves the life of child, it saves the life of
Elements of the massage strategy:
Based on the established belief that the creative team is responsible for developing a creative idea, which obtaining the creation of massage strategy. Furthermore, creative massage strategy simply is the campaign overall approach, or what the campaign want to deliver, how it narrates it, and for what purpose.
Massage strategy has mainly three components;
1. Verbal: what the massages should say, as showed in draw a heart campaign in the choice of words, for-example saying draw a heart and smile on windows, reflecting the aim to spread happiness among the world.
2. Nonverbal: the nature of the campaign graphics, as visuals used in MYF campaign as the sense showing the actor Donia …show more content…
• Creativity Helps Massage Persuade: as ancient had created hearos, and legends to effect the human behaviour and attitude, copywriters have created new myths for the same purpose, as the creative team of MYF campaign aimed at differing their sponsor by the creation of play that contributed by the most popular Egyptian actors, as well as dressing them in special customs, moreover, the contribution of Magdy yacoub himself in the ad, and as way of providing higher than expecting in the ad, the visual effects contributed in a big part in the ad, as was showed in the reflection of Donia Samir Ganem eyes.
• Creativity Helps IMC Remind: using creativity in each campaign considered to be one of the tools that would help a lot in differ your massage from others, makes it interesting and entertaining massage, as for MYF campaign creativity was summarised in the ads by the sentence “every pound you donate with dose not saves the life of child, it saves the life of