The Commercial dubbed “Like a Girl” was first aired in June 2014. The advert focused on changing the perception of people on gender based issues. It appealed for participation of every member of the society. The participants would be asked to run, fight and throw balls just like a girl. The continued gender based violence and discrimination within the socially constructed families made an exceptional background for this commercial (Connolly, 12). Male chauvinism and domination in the society has been rampant. It was total sarcastic to have males dedicated in making the themes and the objectives of the commercial go on air, bearing in mind they are the proprietors of gender based violence and women discrimination in both home and workplaces
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Like a girl uses argument that for years women or females have been seen incapable of fulfilling life challenges. The have been assumed lazy, illiterate and even isolated when where men activities are. It shows how the society have been having a negative attitude towards women development. They are not measured using the same scales as me (Bwann, 1). Men are always pre assumed to be lovers of automobiles, that includes cars bikes etc., the commercial applied the use of the racing cars to show that even women are given the same resources, same changes and equal timing as men, they can produce more efficient and effective results as men. The argument placed by the commercial is whether the patriarchal system will continue till the end of times, the racing car competition portrays the ability and internal strength women have but is always shielded by the society misconceptions (Coomber, 13).
The streaming crowds of women audience in the commercial exhibits the force and team work women can have if given the space they need in the society. Gender and discrimination have been lowering and affecting women in the society, they have developed in fear and silence. They lack the voice to air their ideas, information or even advice for a better society. The image of the gentleman in the commercial indicates reflects the invaders of women space in the society, fueling discrimination and isolation for activities that …show more content…
It all depends on the handling, time and environment given to the competing teams. The irony in the commercial is that the gentleman assumes his performance will be better even before getting down to the competition, he declines using the protective gear as he thinks his soldier heart will push the winning line to his face. The next sarcasm in this commercial is the fact that men are the race facilitators, they want to show that women can still have the space needed in the society for development, a fact that is not shown directly on the face of the audience. They want the audience to learn and get the insight by themselves, that whatever man can do women can do best. On such occurrences on the commercial leaves one wondering the real impacts of gender as far as relationship of women and men is concerned in the
Like a girl uses argument that for years women or females have been seen incapable of fulfilling life challenges. The have been assumed lazy, illiterate and even isolated when where men activities are. It shows how the society have been having a negative attitude towards women development. They are not measured using the same scales as me (Bwann, 1). Men are always pre assumed to be lovers of automobiles, that includes cars bikes etc., the commercial applied the use of the racing cars to show that even women are given the same resources, same changes and equal timing as men, they can produce more efficient and effective results as men. The argument placed by the commercial is whether the patriarchal system will continue till the end of times, the racing car competition portrays the ability and internal strength women have but is always shielded by the society misconceptions (Coomber, 13).
The streaming crowds of women audience in the commercial exhibits the force and team work women can have if given the space they need in the society. Gender and discrimination have been lowering and affecting women in the society, they have developed in fear and silence. They lack the voice to air their ideas, information or even advice for a better society. The image of the gentleman in the commercial indicates reflects the invaders of women space in the society, fueling discrimination and isolation for activities that …show more content…
It all depends on the handling, time and environment given to the competing teams. The irony in the commercial is that the gentleman assumes his performance will be better even before getting down to the competition, he declines using the protective gear as he thinks his soldier heart will push the winning line to his face. The next sarcasm in this commercial is the fact that men are the race facilitators, they want to show that women can still have the space needed in the society for development, a fact that is not shown directly on the face of the audience. They want the audience to learn and get the insight by themselves, that whatever man can do women can do best. On such occurrences on the commercial leaves one wondering the real impacts of gender as far as relationship of women and men is concerned in the