Toy Store Gender Roles

Improved Essays
Target Toy Store As children grow up, they are conformed into particular gender roles based on what they see in toy stores. I visited the department store Target and observed the toy section. The purpose of this department store is not just for toys; it has everything including clothes, groceries, toys and much more. I chose this particular store because it is an upscale department and because Target has a wide variety of merchandise. The toy selection made up a small section of the department store, yet it seems to be the most dominate section. Children, parents and friends roamed the aisles of the toy section and they all went to their preferred sections. Those sections included boy and girl toys and a very small section of board games. …show more content…
They automatically knew which selection was theirs. This confused me because at such a young age children are being conformed into who society thinks they should be and they are not making their own decisions. Parents are consistently walking their children to their specific toys but the children have no say on what they want to play with. This aspect made me think about how different society and gender roles would be if all the toys were dressed in neutral colors, such as grey or white. Would that aspect change the view of what is socially acceptable in society, based on gender roles? I definitely think it would. If children did not know that pink was for girls and blue was for boys, I think they would go to any toy that sparked their interest and I think that would change society as a whole. It would make it more diverse and people would be able to have a healthy sexual wellness. Their expectations would be different as children grow up and society would become more …show more content…
I robotically walked towards the colors and designs that took over those aisles. As I grew up, I was taught that pink is for girls and blue is for boys. I was socialized to know what is acceptable in society. Parents raise their children based on what is normal. They try not to drift away from what is conventional in our society and culture. From my observations, I learned that our society is based of expectations and not free will. Our society expects us to be a certain way and to conform into what are socially acceptable attitudes based on gender stereotypes. Those gender stereotypes are simply male and female and there is no in

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