Stereotypes Of American Vogue

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Fashion. Style. Beauty. Since 1982, Vogue has become internationally known as the fashion elite magazine. On an international scale diversity is hard to avoid, considering Vogue’s expansion into seventeen countries outside of the United States, but when specifically looking at American Vogue diversity is scarce. Throughout covers of American Vogue from 1960 to present day, ideologies of American Beauty become clearer and allow for the truth about American stereotypes, beauty, and the worthy depiction of minorities to be seen. As, “one of top nine power brands in the United States (Krol). Vogue claims to be a magazine that empowers women through its strong female editors, writers, designers, and models”, but how can this magazine empower American …show more content…
In cover #7, Naomi Campbell becomes the first black woman to be on the cover of Vogue. Sadly, she does not approach this triumph without being accompanied on the cover with four other white women. Of the colored women posing on the covers all three in the 2010’s were either award winning actresses or musicians before modeling the cover. These observations are solely based on a first look, but the words and descriptions on the magazine's explain even more. The covers which claim patriotic sayings like, “You, the American woman…”, “American Style”, “The American look at its best!”, “American Fashion”, and “for America” are all modeled by caucasian women like Cindy Crawford, …show more content…
When the American viewer is continually subjected to texts and photos which create a relative connection between beauty and a particular image that idea is ingrained within them. In the popular 1990’s movie, American Beauty, the subject of the film which holds “true” to this label is actress Mena Suvari. In the film Mena’s character, Angela Hayes, is a young, blonde, and skinny teenager. The effect that this film has on it’ viewers is intense but these stereotypes are perpetrated in an excessive amount through Vogue’s magazine covers which issue new prints at least once a month. America can only see white and thin as an acceptable definition for beauty. These definitions predominantly interact with Americas impressionable youth. Viewing these stereotypes as truth forces children and teens to internalize hatred toward themselves and their bodies. Studies have shown that these specific ideas about beauty have caused children and teens to face issues such as eating disorders, skin disfigurement, depression, bullying, and can even escalate to suicide. And it seems that these covers discriminate mainly by race but these photos also discourage women of larger size as well as women with disability. None of the covers above feature a diverse aspect such as plus-size or disability. Beyonce a woman known for her curvaceous figure is on the cover but the viewer is unable to

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