Stereotypes Of Advertising On Children 's Television Programs

703 Words Nov 29th, 2016 3 Pages
Advertising to children also contains a sense of sexism because of which products are marketed to which gender. In a study done in 1998 it says “stereotypes in advertising on children 's television programs have been a special problem because of their potential impact on gender socialization and, subsequently, children 's views of themselves and other people” (Browne, p. 83). Children learn from everything they see and through their advertising they are learning which gender role they are suppose to abide by. One researcher tells us that,
“while not all toys marketed to girls literally discourage them from participating in math and science, almost none of them encourage girls to do so. Rather, girls are encouraged to play with toys that will develop their nurturing abilities, creative skills, and personal beauty regimen. It is not difficult to draw the connection between being encouraged to play with nurturing toys and later pursuing a career in nursing, social work, or teaching—all fields that require nurturing and are heavily dominated by women. Conversely, it is not difficult to conclude that the messages engendered by those playthings could make girls hesitant to pursue careers that are outside of traditional female norms. Thus, it is critical that girls be encouraged to play with a variety of toys. ” (Smith, 2015, p. 996). What this means is that girls are not being offered the chance to grow their knowledge but rather they are being taught through toys how to…

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