Mass media uses stereotypes to allow viewers to identify and recognise representations of men and women in media, this allows media to create its own version of an ideal reality. Mass media uses a variety of different mediums to broadcast information, such as; television, magazines and newspapers, radio, and social media. Media can also influence the individual’s views, thoughts and opinions of the world.
Stereotypes that media uses to describe male and female characteristics may include the terms; masculinity and femininity, dependent and independent. Society has shaped the views of the individual’s perception of male and female representations. Cook & Hasmath (2014) examines how, the development of gendered identity is shaped through the …show more content…
Where as women in media are constructed to be submissive characters, looking after the family and maintaining feminine beauty. Gender representations are considered to be negative, as it limits and places barriers around the ideal male and female image, this prevents them to ‘break the barriers’, to evolve from stereotypes placed on them, and achieve their true potential within society. Magalhães (2005) examines the significance of gender identity in advertising. Magalhães (2005) suggests that women are depicted in this advert as, requiring expert help to plan their personal lives. “This construction of the feminine as frail, incapable and pathological is part of institutionalised symbolic violence, an invisible kind of violence, which is exercised discursively” (Magalhães, 2005, …show more content…
Rasmussen (2009) argued that, people’s past, present and future experiences of gender inevitably advise how they speculate about gender. Rasmussen (2009) discusses how, gender equity surpasses gender identity because of its focus on practical questions relating to people’s everyday lives. “It is not possible to understand the challenges many people experience in their everyday lives without continuing to seriously interrogate categories of gender, sex and sexuality” (Rasmussen, 2009, p.16). Matters as ordinary as going to the toilet continues to be confounded by questions of
Stereotypes that media uses to describe male and female characteristics may include the terms; masculinity and femininity, dependent and independent. Society has shaped the views of the individual’s perception of male and female representations. Cook & Hasmath (2014) examines how, the development of gendered identity is shaped through the …show more content…
Where as women in media are constructed to be submissive characters, looking after the family and maintaining feminine beauty. Gender representations are considered to be negative, as it limits and places barriers around the ideal male and female image, this prevents them to ‘break the barriers’, to evolve from stereotypes placed on them, and achieve their true potential within society. Magalhães (2005) examines the significance of gender identity in advertising. Magalhães (2005) suggests that women are depicted in this advert as, requiring expert help to plan their personal lives. “This construction of the feminine as frail, incapable and pathological is part of institutionalised symbolic violence, an invisible kind of violence, which is exercised discursively” (Magalhães, 2005, …show more content…
Rasmussen (2009) argued that, people’s past, present and future experiences of gender inevitably advise how they speculate about gender. Rasmussen (2009) discusses how, gender equity surpasses gender identity because of its focus on practical questions relating to people’s everyday lives. “It is not possible to understand the challenges many people experience in their everyday lives without continuing to seriously interrogate categories of gender, sex and sexuality” (Rasmussen, 2009, p.16). Matters as ordinary as going to the toilet continues to be confounded by questions of