Stereotypes In Kookai's The Man With A Baby

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For generations, men have been stereotyped as the dominant figure of the world. While it is a topic that could be debated nowadays, it holds some truth. Because our world is a world dominated by man, he has been stereotyped in many other ways. Although they are not always directly stated, one could easily grasp the implied message. Some common stereotypes that derived from men being dominant are illustrated in, The Man with a Baby advertised by Kookai, a French fashion company, and Spaghetti Sauce, advertising the Huggies baby wipes. These advertisements target men, and imply that men are inapt at caring for babies, by using facial expression, written text, and babies. The use of facial expression of the men in those two images depict the …show more content…
In The Man with a Baby, the man looks as if he had taken a look into the future and seen how bleak his looks. His down curving mouth depicts the total opposite of a smile. His soggy almost closed eyes hidden behind glasses give him the appearance of a man beyond …show more content…
Although the Huggies wipe ad does not have a written message, the one in The Man with baby carries the stereotype for both images. “WHAT WOULD THE WORLD BE WITHOUT WOMAN?” is written in all capital letters to put emphasis on the message being conveyed. The word woman is written in red to highlight and strengthen the overall meaning of the message. It implies that woman are the ones meant and best suited to care for babies. Therefore, many things would go wrong if caring for babies were left up to men, and men would look like the men in the ads, desperate, tired, lost, and puzzled, if they did not have any woman to assist them in doing so. For instance, in the Huggies ad, the man is standing in a kitchen with white painted walls and floors white tilled floors, but because he failed to properly care for the baby sitting beside him, the walls, floors, and his clothes have been repainted and covered with the red ketchup sauce he is holding. The message “WHAT WOULD THE WORLD BE WITHOUT WOMAN?” suggests that without woman, there will not be a world to worry about. For, men will not know what to do to keep it from getting messy and falling

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