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Stereotypes Affecting Adolescents

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respondents. SHE is maximum read by adolescents, with higher percentage of adults females, following SPIDER with greater percentage of male adults, while SUNDAY Mag and News week is least read. Majority of the respondents use FACEBBOOK and GOOGLE.

• Another interesting findings inn this regard was towards the advertisement, that whether ads of snacks urge the respondents to try that snack brand. About 86% of adolescents of 13-18 years old said YES while 96% of the other group said the same. After seeing or hearing an ad about 72% of 1st age group and 60.87% of the other purchase that snack brand, while almost 22% of the adolescents buy Most the time the same snack brand as they see/hear in an ad.

• Amongst the media, TV affects the adolescents

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