Stereo Cards

Improved Essays
Social Media and Stereo Cards: The Captivation of Leisure Time

Prior to this week, my idea of “formal research” was a quick google search and skimming a few websites. I was appalled to learn that I have much more efficient and scholarly resources at my fingertips. It helped me understand how easy it is to fall for complacency. Similarly, many people today have a complacency for social networking being well integrated into our daily routines. Many millennials would deem “old social media” as Myspace; however, the parameters of social media in my recent findings date all the way back to the 1850s. So much down time is spent scrolling through Facebook and double-tapping on Instagram that society hardly notices the minutes that lapse into hours staring at their screen. Sometimes I honestly have to wonder: What did people do for entertainment before social media existed? Through critical thinking and disciplined
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Malin entitled, Looking White and Middle-Class: Stereoscopic Imagery and Technology in the Early Twentieth-Century United States. This particular journal answered my question immediately just by reading the title; Middle-class Caucasians being the primary owners of stereo cards comes as no surprise because historically this class has been the largest consumers of entertainment. Stoking my curiosity further, there was a focus on the Keystone View Company and how they dominated the stereo card market by targeting their media towards education. While the stereo cards covered a wide range of topics, Keystone specialized their media to serve as “a source of enlightenment and cultivation” (Malin, 2007). Social media networks have specialized in similar ways to maximize their usage and target a specific audience. The transition between simply hosting a project (such as a stereo card set or a social networking site) and actually developing and specializing that project shows a timelessness behind

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