Steps for Developing Ibs Essay

2187 Words Mar 11th, 2013 9 Pages
THE DEVELOPMENT OF AN INTERNATIONAL BUSINESS STRATEGY

International Market & Investment Surveyors

DeRuiter Consultancy

A STEP-BY-STEP APPROACH TO DEVELOPING A BUSINESS STRATEGY FOR INTERNATIONAL GROWTH

We at DeRuiter Consultancy have formulated an efficient and cost effective step-by-step approach to developing an international business strategy. Its focus is on penetrating foreign markets and its development process involves structured meetings with the top management of a company. The strategy determines the optimum mix of direct exports, foreign investment, cooperation through outsourcing, licensing, co-production, joint venture, acquisition or merger with regard to selected target markets. This brochure informs you of our
…show more content…
In most cases low-cost production in the private sector and infrastructure development in the public sector have been the start for economic growth; often at rates the industrialised countries can only dream of. Very rapidly the world is changing. Industry is shifting its manufacturing from traditional places to the other end of the world. Information technology and highly sophisticated logistics have been making many compa-

DeRuiter Consultancy: The Development of an International Business Strategy

3

nies working effectively on an international scale. Time has come to make the move in a structured way: face the strategic choice between creating a global market position or no position at all.

DIRECT EXPORTS: WILL YOUR PROFITS REMAIN ATTRACTIVE?
Many companies seem to do very well without a formal business strategy. International operations very often start with direct exports. These are initiated by the indispensable entrepreneurial vision of top management and the excellent salesmanship of a few international export managers, resulting in immediate and attractive financial returns. However, after some time the management in those companies will begin to realise, that such a profitable but nevertheless haphazard approach involves certain risks and will result in less optimal results in comparison with the potential of the company. For example, the limited international export staff might overlook business opportunities in other foreign markets. Other

Related Documents