Steps for Developing Ibs Essay
International Market & Investment Surveyors
A STEP-BY-STEP APPROACH TO DEVELOPING A BUSINESS STRATEGY FOR INTERNATIONAL GROWTH
We at DeRuiter Consultancy have formulated an efficient and cost effective step-by-step approach to developing an international business strategy. Its focus is on penetrating foreign markets and its development process involves structured meetings with the top management of a company. The strategy determines the optimum mix of direct exports, foreign investment, cooperation through outsourcing, licensing, co-production, joint venture, acquisition or merger with regard to selected target markets. This brochure informs you of our …show more content…
DeRuiter Consultancy: The Development of an International Business Strategy
nies working effectively on an international scale. Time has come to make the move in a structured way: face the strategic choice between creating a global market position or no position at all.
DIRECT EXPORTS: WILL YOUR PROFITS REMAIN ATTRACTIVE?
Many companies seem to do very well without a formal business strategy. International operations very often start with direct exports. These are initiated by the indispensable entrepreneurial vision of top management and the excellent salesmanship of a few international export managers, resulting in immediate and attractive financial returns. However, after some time the management in those companies will begin to realise, that such a profitable but nevertheless haphazard approach involves certain risks and will result in less optimal results in comparison with the potential of the company. For example, the limited international export staff might overlook business opportunities in other foreign markets. Other