Article summaries:
Article 1:
Steers in ad row over macon burger:
A Woman complained about the advertising of the macon burger, she claimed that it was misleading and violated religious beliefs as the meat used was beef. The word macon used for beef products violates religious beliefs because Muslims do not eat bacon and Hindus do not eat beef. Steers said they did not intend to violate any religious beliefs and simply use macon for their bacon burgers which are beef, in respect for halaal customers who do not eat bacon. To avoid future confusion steers has now called it a ‘beef macon burger’ therefore there was no need for the ASA to get involved.
Article 2:
Steers roof collapse: victim seeks answers
A man was having a meeting in a Steers outlet at Total garage, when the roof collapsed on top of him and knocked him out. He had to go to the hospital as well as have follow up consultations. He claims that Steers said that they would pay any medical bills for those injured by the collapsing roof. However they are now avoiding payments saying that the individual must speak to the owner of Total garage. Total disagrees and says the collapse happened in the restaurant and therefore it is Steers problem. The man …show more content…
The programme aims at getting children more active as well as advertises that Steers promises ‘Real food’ This puts a good light on Steers because health issues especially pertaining to obesity is something that is so common today and because technology has advanced so much today’s children are not going outside and being active as much as before. Fast food restaurants also have a negative image especially in terms of obesity and the public gaining weight due to the large fat content and lack of nutrients in their meals but the fact that Steers is getting involved in something that aims for children to get active and play sports, shows that they care about the public’s health and well
Article 1:
Steers in ad row over macon burger:
A Woman complained about the advertising of the macon burger, she claimed that it was misleading and violated religious beliefs as the meat used was beef. The word macon used for beef products violates religious beliefs because Muslims do not eat bacon and Hindus do not eat beef. Steers said they did not intend to violate any religious beliefs and simply use macon for their bacon burgers which are beef, in respect for halaal customers who do not eat bacon. To avoid future confusion steers has now called it a ‘beef macon burger’ therefore there was no need for the ASA to get involved.
Article 2:
Steers roof collapse: victim seeks answers
A man was having a meeting in a Steers outlet at Total garage, when the roof collapsed on top of him and knocked him out. He had to go to the hospital as well as have follow up consultations. He claims that Steers said that they would pay any medical bills for those injured by the collapsing roof. However they are now avoiding payments saying that the individual must speak to the owner of Total garage. Total disagrees and says the collapse happened in the restaurant and therefore it is Steers problem. The man …show more content…
The programme aims at getting children more active as well as advertises that Steers promises ‘Real food’ This puts a good light on Steers because health issues especially pertaining to obesity is something that is so common today and because technology has advanced so much today’s children are not going outside and being active as much as before. Fast food restaurants also have a negative image especially in terms of obesity and the public gaining weight due to the large fat content and lack of nutrients in their meals but the fact that Steers is getting involved in something that aims for children to get active and play sports, shows that they care about the public’s health and well