Why should you stay in touch with your customers and prospects?
The end result of maintaining a business is always to make money. No matter what type of business that may be, marketing and selling are unavoidable. There are very few businesses that sustain themselves with little or no marketing. Customers don’t just wake up one day and say “I’m going to buy Jane’s product” when Jane has done nothing to market her products.
Spending your time and money to only have to find 35% new customers are much better than finding 100% new customers. And less stressful.
The bottom line is that it’s much easier and cost effective to sustain your business with repeat customers than to have to continually find new ones. A finely developed marketing budget …show more content…
Marketing to your customers and prospects regularly is how you will accomplish the sale.
And then there are the referrals from those who already do business with you. Referrals or unpaid sales force are an underutilized marketing tool. If you do not stay in touch then you won’t be top of mind thus you won’t get new customers referred to you.
So, how do you stay in touch you ask…
There are both the online and offline (traditional) methods of staying in touch. Depending on what type of business that you have each method may not the right one for you. Evaluate who your customers are, where they hang out and what types of communications they prefer. And remember that not all of your customers will have the same preferences, which is why it’s important to diversify your communication methods.
Beginning with an online method is email marketing.
Email marketing is not sending unwanted emails to everyone’s inbox. It is not adding everyone you know to your list without their permission in hopes that someone will read what you send.
Email marketing is a permission based method of showing up in the inbox. It is directly marketing to a group of …show more content…
Traditional Methods Are Not Dead
There is no one marketing method that will work for everyone, so when you are told that text messaging is the way to go or that no one read bill boards, don’t be fooled. A good marketing plan includes several different mediums which can include offline or traditional methods.
Regular or “snail” mail is one such method.
4. A good portion of mail today is junk mail. Advertisements and such that everyone in town receives and now you must either put it in the garbage or recycling can.
You can use that to your advantage by sending a snail mail newsletter to your customers and prospects A communication from you, someone that they know, like and trust will be the highlight of their day. Knowing that you took the time to put the information together and give them something of value will keep you top of mind. A tangible newsletter can also be shared with someone. A neighbor, family member, friend, or colleague. It can stick around for some time and give you ROI, when you least expect
The end result of maintaining a business is always to make money. No matter what type of business that may be, marketing and selling are unavoidable. There are very few businesses that sustain themselves with little or no marketing. Customers don’t just wake up one day and say “I’m going to buy Jane’s product” when Jane has done nothing to market her products.
Spending your time and money to only have to find 35% new customers are much better than finding 100% new customers. And less stressful.
The bottom line is that it’s much easier and cost effective to sustain your business with repeat customers than to have to continually find new ones. A finely developed marketing budget …show more content…
Marketing to your customers and prospects regularly is how you will accomplish the sale.
And then there are the referrals from those who already do business with you. Referrals or unpaid sales force are an underutilized marketing tool. If you do not stay in touch then you won’t be top of mind thus you won’t get new customers referred to you.
So, how do you stay in touch you ask…
There are both the online and offline (traditional) methods of staying in touch. Depending on what type of business that you have each method may not the right one for you. Evaluate who your customers are, where they hang out and what types of communications they prefer. And remember that not all of your customers will have the same preferences, which is why it’s important to diversify your communication methods.
Beginning with an online method is email marketing.
Email marketing is not sending unwanted emails to everyone’s inbox. It is not adding everyone you know to your list without their permission in hopes that someone will read what you send.
Email marketing is a permission based method of showing up in the inbox. It is directly marketing to a group of …show more content…
Traditional Methods Are Not Dead
There is no one marketing method that will work for everyone, so when you are told that text messaging is the way to go or that no one read bill boards, don’t be fooled. A good marketing plan includes several different mediums which can include offline or traditional methods.
Regular or “snail” mail is one such method.
4. A good portion of mail today is junk mail. Advertisements and such that everyone in town receives and now you must either put it in the garbage or recycling can.
You can use that to your advantage by sending a snail mail newsletter to your customers and prospects A communication from you, someone that they know, like and trust will be the highlight of their day. Knowing that you took the time to put the information together and give them something of value will keep you top of mind. A tangible newsletter can also be shared with someone. A neighbor, family member, friend, or colleague. It can stick around for some time and give you ROI, when you least expect