Statistics for Business and Economics Essay

2047 Words Apr 15th, 2012 9 Pages
CORAL DIVERS RESORT Introduction
Coral Divers Resort had a comfortable niche in the scuba diving industry, one that had been enhanced by its owner, Jonathan Greywell's promotional strategy. According to the case study,” over the years, Greywell had established a solid reputation for the Coral Divers Resort as a safe and knowledgeable scuba diving resort. It offered not only a diverse selection of diving activities, but a beachfront location. As a small well-regarded all-around dive resort in the Bahamas, many divers had come to prefer his resort to other, crowded tourists resorts in the Caribbean. "Greywell found this niche by creating short weekend and midweek diving ventures, a service that intrigued the public. Coral Divers Resort has
…show more content…
THREATS * Extremely high competition because there are so many resorts in the Bahamas, and most of them are constantly revamping pricingstrategies.* Customer service and reliability issues are becoming strong considerations inresort-choosingbehavior.* Name brand loyalty is very rare in this market, and customers react to price first and then perceived quality.* Difficult to estimate the consumer's taste and opinion levels.* Potential drain on profits coming from reacting too quickly in a market where varying market conditions create a management headache that can only be solved by embracing new marketing and technology and gimmicks

CORAL DIVERS RESORT Introduction
Coral Divers Resort had a comfortable niche in the scuba diving industry, one that had been enhanced by its owner, Jonathan Greywell's promotional strategy. According to the case study, "over the years, Greywell had established a solid reputation for the Coral Divers Resort as a safe and knowledgeable scuba diving resort. It offered not only a diverse selection of diving activities, but a beachfront location. As a small well-regarded all-around dive resort in the Bahamas, many divers had come to prefer

Related Documents