Essay about Stategic Management
Graduate School of Business
COURSE NAME: STRATEGY AND COMPETITIVENSS (SEMESTER 2014/2015)
COURSE CODE: ZCZB6523 (SET 5)
CREDIT: 3 HOURS
TRIMESTER: 7th FEB 2015
The course starts on 7th February 2015. The first class will be a full lecture session. The subsequent classes will require groups (of two students) to make their respective presentations on their selected company.
Most classes are on Saturdays from 8.30 -11.30 am
1.0 COURSE OBJECTIVES and LEARNING OUCOMES:
This course focuses on some of the important elements of strategic management. It will concentrate on strategy development and competitive advantage. It is consciously designed to highlight the significant emerging …show more content…
* Space (the four quadrants) * BCG (the portfolio matrix) and other portfolio models such as the IE matrix, McKinsey-GE matrix, Grand Strategy matrix * Porter’s five forces and value chain * Blue Ocean Strategy (BOS) (the four-actions framework and the strategic canvas) and * Big Think Strategy (the “wow” factor).
6. Consolidate and prioritize the generated strategies from all the six models; 7. Construct an effective implementation plan; 8. Prerequisites for strategy execution including:
* Big Think execution process * BOS execution process * 4DX model of execution and * Balanced Scorecard and
9. Undertake a study on the micro-economics of competition to determine the competitive advantage of a company, industry, city, district, state, nation or a particular geographic location.
Graduate students should be confident in developing