Essay about Stategic Management

4760 Words May 18th, 2015 20 Pages
Universiti Kebangsaan Malaysia

Graduate School of Business

COURSE NAME: STRATEGY AND COMPETITIVENSS (SEMESTER 2014/2015)
COURSE CODE: ZCZB6523 (SET 5)
CREDIT: 3 HOURS
TRIMESTER: 7th FEB 2015

The course starts on 7th February 2015. The first class will be a full lecture session. The subsequent classes will require groups (of two students) to make their respective presentations on their selected company.

Most classes are on Saturdays from 8.30 -11.30 am

1.0 COURSE OBJECTIVES and LEARNING OUCOMES:

This course focuses on some of the important elements of strategic management. It will concentrate on strategy development and competitive advantage. It is consciously designed to highlight the significant emerging
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Analyse the critical external environmental factors and prioritize them through a rational process; 3. Undertake a critical internal analysis of a company and prioritize the strengths and weaknesses of that company; 4. Synthesise the factors - from the analysis of the external and internal environments (through a SWOT analysis) - to identify alternative strategies to achieve the vision and realize the mission of the company; 5. Apply other models for the generation of alternative strategies. These include:

* Space (the four quadrants) * BCG (the portfolio matrix) and other portfolio models such as the IE matrix, McKinsey-GE matrix, Grand Strategy matrix * Porter’s five forces and value chain * Blue Ocean Strategy (BOS) (the four-actions framework and the strategic canvas) and * Big Think Strategy (the “wow” factor).

6. Consolidate and prioritize the generated strategies from all the six models; 7. Construct an effective implementation plan; 8. Prerequisites for strategy execution including:

* Big Think execution process * BOS execution process * 4DX model of execution and * Balanced Scorecard and

9. Undertake a study on the micro-economics of competition to determine the competitive advantage of a company, industry, city, district, state, nation or a particular geographic location.

Graduate students should be confident in developing

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