When companies are developed they need a symbol that is representative of their values (Kinicki & Williams, 2013). In my previous role, I worked as an office manager for a State Farm agent. State Farm’s symbol is that of three ovals that intertwined. Each oval states the core business of the company: auto, life, and fire. Founded in 1922 in an attempt to help farmers with auto needs, the company later expanded its business to include other lines. Auto, life, and fire remain the core business to this day. Although State Farm’s logo is highly recognizable, I find their jingle equally as significant. “Like a good neighbor, State Farm is there” is known by customers and non-customers alike. This statement represented so much of what my
