The Importance Of Fashion Marketing

For the future, I consider myself taking a career path of fashion marketing and my current major is business. So I approached Alison I Wood on Linkedin, who is the founder of bagologie and her job is in charge of the marketing strategy and also business development. Therefore, I think she would have plenty of information I want to know for my future career and her abundant experience can benefit me a lot.

Her job mainly includes negotiating and obtaining exclusive partnership with different companies, attending tradeshows and fashion shows, aligning apparel group, developing business strategy as well as marketing campaigns and sponsorships, assessing markets and opportunities to determine the feasibility of strategic partnerships, managing …show more content…
The education at the Parsons School of Design is what inspired most of her fashion senses and one of the most unforgettable experience for her. The strong fashion atmosphere in New York created by people all over the world using different elements mixed together to express their unique styles and personalities really is one of best place for a person to develop fashion skills. Then she went to Cornell university to study Marketing and got a bachelor degree of business administration at the University of Wisconsin-Madison which prepared her to enter the fashion marketing industry later in her …show more content…
She was the founder of the website Bagologie, and now she wishes to continue running the website and is looking for a CTO partner to corporate with her. The experience which this position had offered to her can make the operations of this website more successfully. And in the future she hopes to popularize this and gain more exposure from the public. In the fashion business, the best part of her job is definitely going to see the trade shows and fashion shows. However, the worst part is having to deal with. The worst part is advising best financial practices which inquiring a lot of research,projections, and dealing with numerous Stasticss and calculating. In her opinion, the best way to get into the industry is starting an internship when the students are still in college or university. That internship should be related to fashion while weare studying business related classes in university. So it gave we a head start and enable us to get to know the fashion industry. The likely career path to get to her position is first evolved in the basic fashion career such as interning in a fashion magazine, then get a position related to business or marketing in a fashion company if