Company Overview
Starwood Hotels & Resorts Worldwide, Inc is a well known largest leisure organization in the worldwide. Founded by Barry Stuart Sternlicht in 1980 and is headquartered in Stamford, CT. (Athwal et al., 2015) This successful firm is operating in nearly 100 countries and consists of about 1,200 properties. Approximately 180,000 of employees are managing these properties worldwide. As a fully integrated owner, franchisor of hotels and operator, residences and resorts under a few renowned brands such as: W®, Westin®, Element®, St. Regis®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, The Luxury Collection®, and the newly introduced Tribute Portfolio™. It also owns one of the industry’s leading loyalty programs, Starwood …show more content…
A clear risk to growth is caused by lack of adequate water. Water related matters over the world may limit the growth of Starwood and even their investors’ business. Many organizations report that the primary drivers of risks to be physical (60%), such as scarcity water, stress and declining water quality. Organizations also deal with higher water prices, rising discharge costs, regulatory limits on withdrawals and community opposition. Overlapped on these is climate change, which is set to make precipitation and water availability less predictable and economic growth, which will see demand for restricted water resources rise. (Anon, …show more content…
While Starwood is mainly concentrating on emerging markets for development, it continues to see rapid growth in mature markets, including the Japan, Europe and US. Starwood has been emphasising balanced portfolio approach to expansion, while with a significant focus on markets in which a brand is not present. For example, president of global development mentions the absence of a W in Tokyo, a Westin in London, a Sheraton in Washington DC and Simon Turner, in spite of strong opportunities in these cities. (Portal.euromonitor.com.ucd.idm.oclc.org,
Starwood Hotels & Resorts Worldwide, Inc is a well known largest leisure organization in the worldwide. Founded by Barry Stuart Sternlicht in 1980 and is headquartered in Stamford, CT. (Athwal et al., 2015) This successful firm is operating in nearly 100 countries and consists of about 1,200 properties. Approximately 180,000 of employees are managing these properties worldwide. As a fully integrated owner, franchisor of hotels and operator, residences and resorts under a few renowned brands such as: W®, Westin®, Element®, St. Regis®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, The Luxury Collection®, and the newly introduced Tribute Portfolio™. It also owns one of the industry’s leading loyalty programs, Starwood …show more content…
A clear risk to growth is caused by lack of adequate water. Water related matters over the world may limit the growth of Starwood and even their investors’ business. Many organizations report that the primary drivers of risks to be physical (60%), such as scarcity water, stress and declining water quality. Organizations also deal with higher water prices, rising discharge costs, regulatory limits on withdrawals and community opposition. Overlapped on these is climate change, which is set to make precipitation and water availability less predictable and economic growth, which will see demand for restricted water resources rise. (Anon, …show more content…
While Starwood is mainly concentrating on emerging markets for development, it continues to see rapid growth in mature markets, including the Japan, Europe and US. Starwood has been emphasising balanced portfolio approach to expansion, while with a significant focus on markets in which a brand is not present. For example, president of global development mentions the absence of a W in Tokyo, a Westin in London, a Sheraton in Washington DC and Simon Turner, in spite of strong opportunities in these cities. (Portal.euromonitor.com.ucd.idm.oclc.org,