Running head: Starting an Online Business
Starting an Online Business
BBA 3331 Introduction to E-Commerce
Columbia Southern University
Today’s business ventures have a much different look from the start-ups that came about 50 plus years ago. With the fast rise of computers and the internet age, starting a business has become more streamline than ever and more achievable to anyone that is willing to take a chance at making a difference for themselves. The World Wide Web has sparked an excitement within the online company community promoting the creation of more and better tools that make doing business online better than ever.
Starting an Online Business Before an online business can be started, one has to make
…show more content…
Going through these motions prior to exposing yourself to a customer will ensure that fewer errors will be encountered before going live with your site. If you will be providing a product on your site, it will be similar to a service in the manner that you will need to find something that people want or need. Depending on what you choose will determine where you will find your product to sell. For instance: You spend you weekends at yard sales and on Craigslist picking up some good, cheap stuff, but if you want a more formal arrangement, there are wholesalers and distributors for almost any product you need. (Strauss 2010) Once you have figured that part out, then you need to find the best way to have the product delivered to the customer, fulfillment. Customers today want their products fast and they want them cheap, so it is important that you find a delivery method that can achieve both without cutting into your own profits. One way to help with this is to utilize flat rate pricing through the Post Office. Priority mail is almost always cheapest for packages over 14 ounces to about three pounds and with commercial rates, your business can save 19% for Priority Mail and up to 36% for Express Mail. (Emerson 2013) Now that you have figured out what to sell, it is time to focus on what your site will look like, so let the design process begin. You have to have a great-looking, intuitive, easy-to-navigate site if you are going to be taken seriously by potential