Everyday Indulgence Mission Statement Analysis

718 Words 3 Pages
Life is short; eat dessert first. This is a mantra of sorts for those with a sweet tooth and it illustrates the high regard in which sweets are often held. Cakes enjoyed at weddings and birthdays are examples of how dessert accompanies life’s celebrations, but for many, no such occasion is required. Whether a cake or cupcakes on a special day or simple dessert of an ice cream cone or slice of pie after dinner, dessert delivery on demand would be a welcome and convenient service in the Edwardsville/Glen Carbon area. Everyday Indulgence is a dessert delivery service with a commitment to community. Providing local restaurants and artisans with a means for distribution as well as delivering fresh and frozen treats from larger, regional and …show more content…
It makes sense, therefore, that a mission statement should be considered and developed at the outset of an endeavor like starting a business. A mission statement states the reason for an organization’s very existence and according to psychologytoday.com, answers the following three questions: WHAT does it do, WHO does it serve, and HOW does it do what it does. Such a statement should be 1 or 2 sentences, refers to the present time period, and can be revised over time, depending on various circumstances. The mission of Everyday Indulgence is to add enjoyment and an air of celebration to the lives of patrons by delivering the highest quality desserts with incomparable service. Everyday Indulgence also faithfully serves the community by contributing time and resources to local churches and …show more content…
One of the most important factors in launching a start-up business is having a clear sense of what the proprietor hopes to achieve with his or her organization. At first glance, Everyday Indulgence is simply a distributor of desserts, which are luxury items. Beyond that, however, the company seeks to embed itself in the community. Leftover food items will be donated daily to local charities. This will also be accomplished initially by being present at local events and festivals and sponsorship of family oriented activities and eventually by providing local jobs as well as partnering with local and independent artisans and restaurants to enhance exposure for mutual benefit. There is not currently a business like this in the Edwardsville/Glen Carbon area and the development of such a company would be a positive addition, both through the enjoyment of its products and the level to which the organization is willing to give back to the

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