Essay about Starburcks China
With a Solid economic expansion, coupled with a rapid market transformation and a series of government reforms, mean China the world's second-largest economy is no longer just a country for low-cost manufacturing. It is also an increasingly attractive destination to do business.
Several western companies including global giants such as Starbucks, Volkswagen, Boeing and Procter & Gamble have established a presence in the country.
But despite China's increasing influence, challenges remain for those looking to do business in the country. Intense competition, corruption, business etiquette and language are some of the barriers that can be faced.
In a first time we’re going to talk about a few …show more content…
On the flip side, Chinese business people generally respect cultural differences and won't expect westerners to be fully customized to their tradition, analysts say.
Taking a market-based approach
Western businesses looking to tap the Chinese market should be aware of local preferences, and adapt accordingly.
For example, Starbucks started serving green tea lattes in a bid to get a traditionally tea-drinking nation hooked on coffee; McDonald's adapted its menu to include items like spicy chicken wings and chicken burgers in an effort to appeal to local tastes.
Procedures in China take time, patience and money
Western companies looking to tap China also need to show a long-term approach that will prove that they're in the country to stay.
People have got to be very open-minded about anticipating what China is going to be in the coming decades.
Build a strong local team
Newcomers wanting to crack China will need to move, get someone from their organization to relocate or find an experienced group to represent them.
Surrounding yourself with local talent can help you break deals, understand the culture and the complexities of the market as well as compensate for the language barrier for those who don't speak