Total Quality Management In Starbucks

Starbucks is a big name when it comes to coffee. Coffee lovers love to go to Starbucks for the aromatic and the best coffee they can ever get. For me I prefer to enjoy my cup of coffee in Starbucks itself rather than at home. Environment, Quality and Price are few qualities that takes me to the coffee shop. After looking at the video I was so happy to know my favorite coffee company is looking after its coffee farmers and the customers as hard as they can. The words of the VP were very impressive. I was glad to know how they compensate the farmers to bring the best to the customers and make them happy. There is no doubt that Starbucks is one of the best coffee place in US, though it has lots of competitors such as Dunkin Donuts, McDonald etc. still it has retained its place. The quality of Starbucks coffee cannot be denied , those are one of the best coffee a coffee lover can get in a fair price. The concept of Total Quality Management has been …show more content…
The company is dealing with all the farmers in such a way that both the parties are equally benefited. The company not only ensures the best coffee but also works further for the environment conservation (Kreitner & Kinicki, 2013). The main challenge that Starbucks is facing the production of its coffee beans. In order words, the company is trying its best to retain the coffee farmers and compensate them well so that they can give them the beans according to the demand of the market. Starbucks rules the market and looking forward to the new opportunities is the biggest plus point of the company whereas the company too has to be very careful with its competitors and has to keep an eye what the competitors are doing (Geereddy, 2013) . The fluctuation in the price and what other competitors are offering are the main factors that Starbucks need to keep into