Starbucks 's Diversity At Starbucks Essay
Diversity management in the workplace is a strategy to improve diversity and inclusion through policies, procedures, and programs (Cañas & Sondak, 2014). Starbucks is a corporation that sells coffee, tea, and food items within coffeehouses as well as in-store items. This paper will examine Starbucks Corporation’s diversity strategy and offer suggestions to improve the approach to increasing morale, revenue, and production.
In 1971, Starbucks opened its doors as a small coffeehouse in Seattle, Washington (Ruzich, 2008). Howard Schultz purchased Starbucks in 1987 and began expanding his vision of neighborhood coffeehouses across American communities (Starbucks Corporation, 2015a). As of June 28, 2015, there were 22,519 Starbucks stores across the globe (Starbucks Corporation, 2015b). Starbucks stores sell coffee, tea, and food items including sandwiches, pastries, and fruit.
“Our mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time” is a mission statement that corresponds with Shultz’s vision of community and connection (Starbucks Corporation, 2015a, Our Heritage section, para. 6). The Starbucks Corporation values community relationships and responsible business dealings including ethical sourcing practices when acquiring food and coffee resources (Starbucks Corporation, 2015b). Starbucks’s obligation to ethical sourcing includes a Supplier Diversity Program that identifies…