Starbucks versus Caribou Coffee
Similarities
Numerous individuals around the globe would prefer to take coffee daily since it helps them to remain attentive for many hours. Hence, some people prefer to make the coffee in their homes, while others like to purchase their coffee from various coffee shops that are near their homes or offices (Cole 1). For example, in the United States, there are various types of coffee shops and the most popular are Starbucks versus Caribou Coffee, which have numerous similarities. One of the major similarities is that they both offer coffee to their customers, which is almost the same type of coffee, however, the flavors differ. In addition, the two coffee shops provide a public space for the community to interact. …show more content…
It offers its products at premium costs and therefore the quality of its coffee and excellent customer encounter is the greatest differentiators of its variations from other coffee shops. Moreover, the Starbucks coffee shops are designed in the Italian bar setting and hence its customers feel like they are at home. Consequently, its customers are loyal especially because they are given first priority. The administration of Starbuck emphasizes on customer relationship through constant and effective …show more content…
The environment is normally relaxed since no one is rushing in and out of the coffee shop. The only major weakness of the Caribou shops is that they are very limited and one has to seek out one. On the other hand, the Caribou Coffee management is very savvier regarding their marketing techniques. This means that they are aware of their market stature and market their product and services according to their strength. The main Caribou Coffee shops are located in Minnesota and approximately twenty stores in big cities in the United States. The commercial section focuses on mass merchandisers whereas franchise business that constitutes of approximately nineteen percent of the entire coffee shops focus on the international market. In addition, the Caribou coffee deals with international and local markets together with five hundred and ten coffeehouses. Also, it caters to other numerous clienteles for example groceries, restaurants, airlines and entertainment
Similarities
Numerous individuals around the globe would prefer to take coffee daily since it helps them to remain attentive for many hours. Hence, some people prefer to make the coffee in their homes, while others like to purchase their coffee from various coffee shops that are near their homes or offices (Cole 1). For example, in the United States, there are various types of coffee shops and the most popular are Starbucks versus Caribou Coffee, which have numerous similarities. One of the major similarities is that they both offer coffee to their customers, which is almost the same type of coffee, however, the flavors differ. In addition, the two coffee shops provide a public space for the community to interact. …show more content…
It offers its products at premium costs and therefore the quality of its coffee and excellent customer encounter is the greatest differentiators of its variations from other coffee shops. Moreover, the Starbucks coffee shops are designed in the Italian bar setting and hence its customers feel like they are at home. Consequently, its customers are loyal especially because they are given first priority. The administration of Starbuck emphasizes on customer relationship through constant and effective …show more content…
The environment is normally relaxed since no one is rushing in and out of the coffee shop. The only major weakness of the Caribou shops is that they are very limited and one has to seek out one. On the other hand, the Caribou Coffee management is very savvier regarding their marketing techniques. This means that they are aware of their market stature and market their product and services according to their strength. The main Caribou Coffee shops are located in Minnesota and approximately twenty stores in big cities in the United States. The commercial section focuses on mass merchandisers whereas franchise business that constitutes of approximately nineteen percent of the entire coffee shops focus on the international market. In addition, the Caribou coffee deals with international and local markets together with five hundred and ten coffeehouses. Also, it caters to other numerous clienteles for example groceries, restaurants, airlines and entertainment