This author appreciates how the Starbucks brand has not only carved a niche within an ever- growing consumer industry, but does so not at the expense of its human capital, but rather because of its human capital. Kinicki (2012, pp. 33-34) proposed a three-layer concept to organizational culture (observable artifacts, Values, and basic assumptions), and the second of these layers, values, are those that an organization espouses as norms. The six principles which Starbucks has maintained, creates the value process which impacts stakeholder satisfaction. From providing a great work environment, leading the industry in purchasing standards, and being a participant in community and environment, Starbuck had created a better competitive edge.
…show more content…
Even though Starbucks had acquired Teavana, and other organizations in order to diversify brand, it would be recommended to provide affordable alternatives to a segmented demographic currently not sought. Not unlike the brand’s ability to provide alternatives to their global market, this same marketing approach can be utilized locally. While doing so, this author cautions Starbucks leaders to not alienate their current consumer base.
Rein (2012), a reporter for USA Today, cited that by adapting a business model to fit into the market demands of global consumers, Starbucks had succeeded when other large organizations failed. Other large organizations (Dunkin Donuts, Burger King, etc.) attempted an ethnocentric business model when branding on a more global scale and by doing so, …show more content…
Being inquisitive, this author lingered at a local Starbucks to see this tool is action. In most cases, the pre-pay option provided those with iPhones or Androids the chance of passing the order line, this author found a few cases where a barista did not notice the order and instead of the drink waiting on the customer, the customer was waiting on the drink.
This author decided to ask one consumer their thoughts on the Mobile Order and Pay convenience (Williams. 2015). The consumer reported their use of the app was frequent; the consumer, although a little frustrated, reported that this was the only instance in which their order was not ready. When asked what their thoughts were on providing a recommendation, the consumer said that without a doubt the app has saved them valuable time and had high recommendations for its use.
In order to improve this process, Starbucks should now consider enhancing the recognition of an inbound mobile order through either sight or sound, and addressing those consumers that do not have iPhones or
Even though Starbucks had acquired Teavana, and other organizations in order to diversify brand, it would be recommended to provide affordable alternatives to a segmented demographic currently not sought. Not unlike the brand’s ability to provide alternatives to their global market, this same marketing approach can be utilized locally. While doing so, this author cautions Starbucks leaders to not alienate their current consumer base.
Rein (2012), a reporter for USA Today, cited that by adapting a business model to fit into the market demands of global consumers, Starbucks had succeeded when other large organizations failed. Other large organizations (Dunkin Donuts, Burger King, etc.) attempted an ethnocentric business model when branding on a more global scale and by doing so, …show more content…
Being inquisitive, this author lingered at a local Starbucks to see this tool is action. In most cases, the pre-pay option provided those with iPhones or Androids the chance of passing the order line, this author found a few cases where a barista did not notice the order and instead of the drink waiting on the customer, the customer was waiting on the drink.
This author decided to ask one consumer their thoughts on the Mobile Order and Pay convenience (Williams. 2015). The consumer reported their use of the app was frequent; the consumer, although a little frustrated, reported that this was the only instance in which their order was not ready. When asked what their thoughts were on providing a recommendation, the consumer said that without a doubt the app has saved them valuable time and had high recommendations for its use.
In order to improve this process, Starbucks should now consider enhancing the recognition of an inbound mobile order through either sight or sound, and addressing those consumers that do not have iPhones or