According to the history of Starbucks, the first Starbucks was opened in 1971. The name and the mermaid logo were motivated by the love of the sea, from Starbucks original location in Seattle Washington, in the heart of Pike Place Market. When they first started, it was a single shop known for high quality coffee and brewing products. The company became the largest coffee company in early 80’s in Washington. In 1981, they hired current CEO Howard Schultz. He took the opportunity and began working with founder Jerry Baldwin.
Schultz recognized the opportunity after he took a trip to Italy to bring the café community environment to the United States. After Schultz left Baldwin, he opened his own shop and became successful. In 1992, the company …show more content…
Selling gift items and loyalty card programs to increase their sales. They focus on healthier food and drinks offering, like naked juice and natural snack bar. This leads them to make more profits. In 2003 the company acquired Seattle’s Best Coffee Brand and was successful, within 10 months the revenue was 100 million. They start opening more stores. They launch for new breakfast sandwiches. They listen more to the customer’s feedback and try to change and improve some items from their …show more content…
There was always long line to buy breakfast, so some of the customers who only come to enjoy morning coffee have to wait for a long time. They cut management to save money, which decrease the speed of the service because employees just have their own pace or do what they like to do. Limited employees, so there aren’t enough workers to do the breakfasts item instead they have one cashier to do both tasks, and this result in long wait to buy breakfast. Many baristas complained on the internet that playbook prevented customer engagement, destroyed employee morale and delayed service. They don’t have consistency, and they keep changing business. Despite of promoting all those new strategies into the business, Starbucks could not attract more customers. The customers only come for a while, and then stop, and then Starbucks has to find new
Schultz recognized the opportunity after he took a trip to Italy to bring the café community environment to the United States. After Schultz left Baldwin, he opened his own shop and became successful. In 1992, the company …show more content…
Selling gift items and loyalty card programs to increase their sales. They focus on healthier food and drinks offering, like naked juice and natural snack bar. This leads them to make more profits. In 2003 the company acquired Seattle’s Best Coffee Brand and was successful, within 10 months the revenue was 100 million. They start opening more stores. They launch for new breakfast sandwiches. They listen more to the customer’s feedback and try to change and improve some items from their …show more content…
There was always long line to buy breakfast, so some of the customers who only come to enjoy morning coffee have to wait for a long time. They cut management to save money, which decrease the speed of the service because employees just have their own pace or do what they like to do. Limited employees, so there aren’t enough workers to do the breakfasts item instead they have one cashier to do both tasks, and this result in long wait to buy breakfast. Many baristas complained on the internet that playbook prevented customer engagement, destroyed employee morale and delayed service. They don’t have consistency, and they keep changing business. Despite of promoting all those new strategies into the business, Starbucks could not attract more customers. The customers only come for a while, and then stop, and then Starbucks has to find new