Starbucks Swot Example Essay

2484 Words Apr 13th, 2013 10 Pages
STARBUCKS HISTORY As with any corporation in America or throughout the world, Starbucks started out as a dream or a vision ready to be delivered to the world. Starbucks was born in the early seventies (Starbucks, 2005). In 1971, three friends, Jerry Baldwin, Zev Siegel, and Gordon Bowker got together on numerous occasions to discuss what type of business would be successful during their time. During the early 1960s coffee was a major success in the US Market; however, overtime the popularity declined due to the dreadful taste of the coffee. Jerry, Zev, and Gordon together had the opportunity to travel to Europe where they had the chance to indulge in the dark, rich coffee made there. It was not until Jerry visited a coffee store …show more content…
Schultz brought the idea back to the others; however, they were not too keen about the idea of serving coffee in the shop because they were not in the restaurant business. Eventually, Schultz decided to leave Starbucks and venture out on his own to start his own coffee bar business, called Il Giornale. It was very successful, so successful that a year later Schultz bought Starbucks for 3.8 million dollars and the rest is history (Starbucks, 2005).
“Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow” (Starbucks, 2005, p.1).
“Starbucks is committed to environmental leadership in all facets of our business” (Starbucks, 2005, p. 1).
STARBUCKS ORGANIZATIONAL STRENGTHS Starbucks is very knowledgeable of the products that they offer to their customers, a significant strength. From the beginning, the company made its first priority to gain knowledge of the coffee they were getting from overseas. Baldwin, Bowker, and Siegel were very passionate about the company. If approached by a customer regarding the company or about the coffee that they were offering, they were able to answer the question with clarity. They even knew the different ways of roasting the coffee (Starbucks, 2005). When

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