4) In the past, Starbucks have faced similar issues regarding their campaigns. The way they handle situations in recent years has been by writing and posting news releases in their website after having knowledge of what the issue really is about.
The red cup controversy was not the exception, after the video posted on Facebook by pastor Joshua Feuerstein commenting how Starbucks by launching during Christmas holidays a solid red cup with no design was against Jesus and the Christian faith went viral, many started to criticize and judge Starbucks. The video posted on November 5, 2015 was shared all over social media with the hashtag “Merry Christmas Starbucks” and the reactions were very intense, the pastor did big accusations by saying that “Starbucks hated Jesus” among other declarations such as how …show more content…
The news release also contained well-detailed information that expressed how Starbucks the red cups with no design was an invitation to customers to make their own design, since Starbucks had grown big and popular worldwide. They wanted to make sure that everyone customer felt welcomed during the seasons and they also wanted to appreciate the designs and artistic skills Starbucks fans had. To conclude the news release, Starbucks made sure to state that they were not attacking Christian religion or anything else by including that one of their core values is to create “a culture of belonging, inclusion and diversity” and that Starbucks “will continue to embrace and welcome customers from all backgrounds and religions in our stores around the world” (The Story Behind the Design of Starbucks Red Holiday Cups,
The red cup controversy was not the exception, after the video posted on Facebook by pastor Joshua Feuerstein commenting how Starbucks by launching during Christmas holidays a solid red cup with no design was against Jesus and the Christian faith went viral, many started to criticize and judge Starbucks. The video posted on November 5, 2015 was shared all over social media with the hashtag “Merry Christmas Starbucks” and the reactions were very intense, the pastor did big accusations by saying that “Starbucks hated Jesus” among other declarations such as how …show more content…
The news release also contained well-detailed information that expressed how Starbucks the red cups with no design was an invitation to customers to make their own design, since Starbucks had grown big and popular worldwide. They wanted to make sure that everyone customer felt welcomed during the seasons and they also wanted to appreciate the designs and artistic skills Starbucks fans had. To conclude the news release, Starbucks made sure to state that they were not attacking Christian religion or anything else by including that one of their core values is to create “a culture of belonging, inclusion and diversity” and that Starbucks “will continue to embrace and welcome customers from all backgrounds and religions in our stores around the world” (The Story Behind the Design of Starbucks Red Holiday Cups,