Starbucks Observation Report

The setting for my observation assignment was the Starbucks, in Gibsonia area, near my house. The day I choose to observe took place on Sunday, November 27th, between the time of ten o’clock and eleven o’clock after church hours. The next day, will take place at Mugsies near Westminster College between the time of eleven o’clock and twelve o’clock during lunch hour. The specific location was a busy-like area where there was limited parking for incoming customers. Prior to my arrival, I make a hypothesis about what I was expecting to see during the time spent observing the people and employees. My hypothesis indicated that I assumed that higher class individuals would stop in Starbucks rather than middle or lower class individuals. The first …show more content…
I left the first coffee shop around eleven o’clock and came come up with a few conclusions based on my field notes and state some results. Out of the few customers, there were only three customers labeled as high class out of four customers labeled middle class. Of the four customers labeled middle class were interesting to see that most people who come into Starbucks are middle class. Starbucks can stereotype different types of people. Depending on the location, population, and _________ determines the type of people who come in. In conclusion, about 70% are middle class individuals that go to Starbucks. Also, I left the second coffee shop around eleven and came up with some conclusions based on my field notes and results. Out of the few customers that I observed, there were two customers that were labeled as high class out of four customers total. My predictions thought that more middle class individuals would come into Mugsies rather than high class individuals. Of the four customers total there was a tie between high and middle class individuals who go to