Introduction
Starbucks Coffee Company (2015) reveals that Starbucks was founded in Seattle, Washington in 1971, initially started as a roaster and retailer of whole bean and ground coffee and the company is very famous due to its fresh roasted coffee beans and its atmosphere. But it is an old story, now Starbucks have more than 20000 retail stores within more than 65 countries with millions of customers daily. Now Starbucks added coffee, Tazo tea, juices and sodas in its product list.
Evaluation and Strategies of Starbucks
Schultz & Gordon (2011) describe that while going in depth for understanding about the rapid growth and success of the Starbucks, we found a strategy of the company as a first milestone. Starbucks positive business strategy …show more content…
Starbucks offers best working environment with a lot of respect, considering employees like family, while building strong and unbreakable relations with employees it will lead a lasting commitment of employees towards Starbucks. Secondly Starbucks communication and motivation strategy is wonderful, realizing them that they are doing a lot more about the company and also indicating them how they can improve more. Having idea in mind that communication always does a lot in building trust and promote understanding, not only for employees, but also for customers Starbucks builds attractive websites which promote the company’s principal, spread the company’s vision and social responsibility as well as mission statements. Starbucks is utilizing Organizational Structure in a strong and strategic way, seeking inputs from other and going in depth to resolve issues, determining the best approach with consideration of organization behavior. Starbucks successfully maintained its working through organizational behavior, organizational change and communication system and focusing successful application with specific
Starbucks Coffee Company (2015) reveals that Starbucks was founded in Seattle, Washington in 1971, initially started as a roaster and retailer of whole bean and ground coffee and the company is very famous due to its fresh roasted coffee beans and its atmosphere. But it is an old story, now Starbucks have more than 20000 retail stores within more than 65 countries with millions of customers daily. Now Starbucks added coffee, Tazo tea, juices and sodas in its product list.
Evaluation and Strategies of Starbucks
Schultz & Gordon (2011) describe that while going in depth for understanding about the rapid growth and success of the Starbucks, we found a strategy of the company as a first milestone. Starbucks positive business strategy …show more content…
Starbucks offers best working environment with a lot of respect, considering employees like family, while building strong and unbreakable relations with employees it will lead a lasting commitment of employees towards Starbucks. Secondly Starbucks communication and motivation strategy is wonderful, realizing them that they are doing a lot more about the company and also indicating them how they can improve more. Having idea in mind that communication always does a lot in building trust and promote understanding, not only for employees, but also for customers Starbucks builds attractive websites which promote the company’s principal, spread the company’s vision and social responsibility as well as mission statements. Starbucks is utilizing Organizational Structure in a strong and strategic way, seeking inputs from other and going in depth to resolve issues, determining the best approach with consideration of organization behavior. Starbucks successfully maintained its working through organizational behavior, organizational change and communication system and focusing successful application with specific