Someone once said, “Morning has broken; Mr. Coffee has spoken”. Well he was not wrong. Coffee is considered to be the universal mood enhancer. This mood lifting drink helps to get through the Monday blues across the world. Whenever we think about coffee one name which always crosses the mind of every person who is coffee lover is “STARBUCKS”- world’s finest coffee. The logo of Starbucks is very unique and it was designed to show the imagery of the sea. A creative partner was going through old marine archives where he discovered a picture of a siren from a 16th century Nordic woodcut. She was twin-tailed mermaid who was just screaming, "Buy coffee!". Thus, this siren became the unique logo of Starbucks.
BACKGROUND OF STARBUCKS
On 31st March, …show more content…
Starbucks is committed to their role in all the facets of business and they work on the following principles:
1. Their Coffee: Their coffee beans have always been about the quality. Their main mission is to serve finest coffee by properly roasting them with great care and using organic and high quality. they also aim to bring the best out of their coffee beans.
2. Their Partners: They are called partners because of their passion and not because of their job. Together they want to create a place where everybody is respected and together they hold each other to the standards.
3. Their Customers: They want to be fully engaged with their customers so that they can connect with them and laugh with them and uplift the lives of their customers even if it’s for few moments.
4. Their Store: They want to make their stores a haven where people meet their friends and forget about the worries of outside world by making their customer feel the sense of belonginess
5. Their Neighbourhood: every store a part of same community and the company wants to be a good neighbour. They want to create a positive action by bringing their partners, customers and community together to contribute every
BACKGROUND OF STARBUCKS
On 31st March, …show more content…
Starbucks is committed to their role in all the facets of business and they work on the following principles:
1. Their Coffee: Their coffee beans have always been about the quality. Their main mission is to serve finest coffee by properly roasting them with great care and using organic and high quality. they also aim to bring the best out of their coffee beans.
2. Their Partners: They are called partners because of their passion and not because of their job. Together they want to create a place where everybody is respected and together they hold each other to the standards.
3. Their Customers: They want to be fully engaged with their customers so that they can connect with them and laugh with them and uplift the lives of their customers even if it’s for few moments.
4. Their Store: They want to make their stores a haven where people meet their friends and forget about the worries of outside world by making their customer feel the sense of belonginess
5. Their Neighbourhood: every store a part of same community and the company wants to be a good neighbour. They want to create a positive action by bringing their partners, customers and community together to contribute every