Starbucks Is Calling For You Essay

Starbucks Is Calling For YOU Expresso. Cappuccino. Frappuccino. Billions of choices, filled with sugar, spice, and just about anything you could dream of. So how did they do it? There’s a lot more to this company than most of us care to understand. However, if you dig a little deeper, all the pieces will come together. Like a siren calling you to crash, your coffee will do just the same. It all started in Seattle, Starbucks wanted to capture that attention of all the business the seaports brought. So, the company looked for an appeal, something nautical. They stumbled across a sixteenth century two-tailed mermaid, it was love at first site. From that day forward, the mysterious mermaid would be the face of a company that everyone would come …show more content…
The story posted on their webpage makes no references to Greek mythology, instead just noting that they loved the dual-tailed serpent from the second they found her. The webpage makes a couple references to ‘her’, and how they want to please ‘her’ and always keep ‘her’ in mind when making new advances in the company. I thought it was a little odd, but it seems to work for them. Starbucks continue to grow and become more popular, with locations just about anywhere. Remember that old saying. ‘out of sight, out of mind’? Starbucks is making it a point to always be available to its people, calling for you to empty your pockets, for just one more …show more content…
She is a siren, a ship crasher. A murderer. Just know, the company will continue to grow and change. The original logo is only sold at the original Starbucks in Seattle, so not many people have the time or patience to question the famous cup of brew. There are already new logos and designs coming out for Starbucks, including, but not limited to, a one-tailed mermaid. The company has seemed to move away from the images with nipples and a split tail being held open. The original logo was based off a picture of a siren who had a woman’s genitalia, however they were just turned into part of the tail for Starbucks. The company has moved further and further from the sexist logo. Either way, mermaids and sirens do not have a great track record in Greek mythology. They lured, taunted with sex, sang beautiful songs, and KILLED. Starbucks may have realized the two tails caused too much curiosity and are trying to make more simplistic designs. Although, the more they change their logo, the more I think they lose their