As already stated Starbucks is a global market that has reached to every corner of the world. The name holding over 21,366 stores globally by the end of 2014 according to Statista, a website that collects statistics and studies from over 18,00 sources. In this recent year the Starbuck Corporation has divided itself up into 3 different sectors for the world. In hope to try and manage the diversity in expanding in so many different countries with so many cultures and languages. These sections include the Americas, Pacific Asia, and Europe. Each section is run by a president and “in certain ways they are the CEO of their own companies” as stated by Howard Schultz in an interview with the Boston Consulting Group. Each section is approached in
…show more content…
Starbucks needed to try and balance its brand name with trying to connect with the people its selling to all over the world. When it came down to trying to spread the Starbucks name all over the world Mr. Schultz found it very easy. This was because he realized that what Starbucks was selling everyone wanted. That was three main things first, to be respected. As soon as you walk into a Starbucks you feel a certain sense of respect of the establishment and a respect from the employees working there. Next is the ability to give a sense of value to the customer. This is done by the process of how the coffee is made and even how an employee puts your name on your cup of coffee. Lastly a sense of dignity is always felt when you become a part of the Starbucks experience you never leave feeling like you were just a customer although it might be artificial and only last a few moments you feel like you made a friend at …show more content…
Starbucks has been holding quarterly open forms for over 2o years globally. This means that ever quarter Starbucks holds meeting with all its partners and explains the statues of the business. But this also gives an outlet for the partners and employees to bring up any problems going on in there sector. Keeping Starbucks on top of the problems as they arise and making them accountable to it. Starbucks has also held for the first time a parent’s annual meeting in Beijing and Shanghai. This allowed Starbucks to demonstrate what Starbucks was about as well as letting Starbucks partners speak on its behalf to all the families involved with Starbucks. The CEO of Starbucks came and talked to the group and then later people were given the opportunity to speak about their relationship with Starbucks and Mr. Schultz said this was a big step in trying to reach the people and close the gap between the corporation and the
Starbucks needed to try and balance its brand name with trying to connect with the people its selling to all over the world. When it came down to trying to spread the Starbucks name all over the world Mr. Schultz found it very easy. This was because he realized that what Starbucks was selling everyone wanted. That was three main things first, to be respected. As soon as you walk into a Starbucks you feel a certain sense of respect of the establishment and a respect from the employees working there. Next is the ability to give a sense of value to the customer. This is done by the process of how the coffee is made and even how an employee puts your name on your cup of coffee. Lastly a sense of dignity is always felt when you become a part of the Starbucks experience you never leave feeling like you were just a customer although it might be artificial and only last a few moments you feel like you made a friend at …show more content…
Starbucks has been holding quarterly open forms for over 2o years globally. This means that ever quarter Starbucks holds meeting with all its partners and explains the statues of the business. But this also gives an outlet for the partners and employees to bring up any problems going on in there sector. Keeping Starbucks on top of the problems as they arise and making them accountable to it. Starbucks has also held for the first time a parent’s annual meeting in Beijing and Shanghai. This allowed Starbucks to demonstrate what Starbucks was about as well as letting Starbucks partners speak on its behalf to all the families involved with Starbucks. The CEO of Starbucks came and talked to the group and then later people were given the opportunity to speak about their relationship with Starbucks and Mr. Schultz said this was a big step in trying to reach the people and close the gap between the corporation and the