Starbucks India Dilemma Essay

2787 Words Nov 22nd, 2012 12 Pages
Starbucks Coffee Co. | Indian Dilemma | | This paper evaluates the Strategic Audit of Starbucks Co. and its attempt to enter the India coffee market. | | Malinda | 11/15/2012 | |

Introduction and Background

“In 2006, the world’s No. 1 specialty coffee retailer, Starbucks Coffee Company, had over 11,000 stores in 36 countries of the world and employed over 10,000 people. The company had over 7,000 retail locations in its home country and largest market, the United States. “

Starbucks opened in Seattle, Washington in 1971 with three partners, Gordon Bowker, Jerry Baldwin, and Zev Siegel. Their store offered 30 different varieties of whole-bean coffee, bulk tea, spices and other supplies. The store grew within
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Corporate Governance

Board of Directors:
Howard Schultz, Starbucks founder, chairman, president and chief executive officer
William (Bill) Bradley (Allen and Co, LLC), managing director
Robert M. Gates, former Secretary of Defense
Mellody Hobson (Ariel Investments, LLC), president
Kevin Johnson (Juniper Networks, Inc), chief executive officer
Olden Lee (PepsiCo, Inc), retired executive
Joshua Cooper Ramo (Kissinger Associates), vice chairman
James Sheenan, Jr. (Trinity Ventures), general partner emeritus
Clara Shih (Hearsay Labs, Inc.), chief executive officer
Javier Teruel (Colgate-Palmolive Co.), retired vice chairman
Myron Ullman, III (JC Penny Co, Inc.), retired chairman and executive officer
Craig Weatherup (Pepsi-Cola Co), retired chief executive officer

Top Management:
Howard Schultz, chairman, president and chief executive officer
Troy Alstead, chief financial officer, chief administrative officer
Cliff Burrows, president, Americas
John Culver, president, Starbucks Coffee China and Asia Pacific
Michelle Gass, president, Starbucks Europe, Middle East and Africa
Jeff Hansberry, president, Channel Development and Emerging Brands
Arthur Rubinfeld, chief creative officer; president, Global Development and Evolution Fresh Retail
Blair Taylor, chief community officer
Adam Brotman, chief digital officer
Curt Garner,

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