Starbucks Industry Analysis Paper

The industry of Starbucks is specialty eateries. In Starbucks aspect, it is a specialty coffee industry which is constantly changing and trying to implement new kind of products and services so that the customer is attracted in light of macro-economic events, customer engagement and global growth which is constantly increasing.
Starbucks is considered as an international organisation owing to which the corporation is considered to be in the global category of the industry. This category serves to most of the countries in the world and tends to have a global status for the product it is selling. The macro-economic events take place in a different manner (Aminattaheri, Sorooshian, & Aghabakhshi, 2013). The coffee resource is extremely scarce as there are less than 15% of the countries that produces coffee. Due to this factor, Starbucks has to be bound to those countries that produce it in large quantity owing to which the price of coffee beans would significantly be expensive. Since coffee bean prices are on the rise, this causes a …show more content…
This means that the corporation has to compete with other coffeehouses that already existed before Starbucks was established. One of the key factors that Starbucks worked on or rather was the corporation’s specialty was the cappuccino beverage. Starbucks did not take any of its competitor’s recipes on creating cappuccino, rather it created cappuccino and went on to provide the beverage in diverse tastes and flavours. This automatically was the winning factor for the corporation (Latif, et.al, 2014). Furthermore, Starbucks went to provide an atmosphere that felt like a cosy place to come and relax whilst enjoying the cup of coffee. Starbucks also initiated the bar atmosphere, with the only difference that it did not provide any kind of wine at the area. This resulted in a win-win situation for the