Starbucks Faces Boycott After Refugees

In today's modern society, individuals love to use on the go service food rather than making food at home when in a rush. Many people desire coffee especially, mainly because it is a way for students or workers to stay energized when they are on the move. Possibly the most popular coffee shop that consumers genuinely enjoy is the world famous company, Starbucks. Coffee lovers particularly are obsessed with Starbucks due to their delicious brews that stand out in comparison to their competitors. However, like most companies that use social media, Starbucks has recently gotten major backlash due to their claim that they desire to hire more refugees. In John Kell's article "Starbucks Faces Boycott After Refugee Hiring Pledge," Kell projects differing …show more content…
The purpose of this article is to reflect on the Starbucks' boycott and why individuals are boycotting, using social media to spread their message, the coffee store. Starbucks is being boycotted by consumers due to the fact that they upheld a promise to hire 10,000 refugees worldwide in its stores. This outraged many individuals because these refugees, in their minds, are taking up jobs that Americans could be having. Although many people are stating that they desire to boycott the popular coffee shop, many consumers are applauding Starbucks for allowing this to take place. Regardless, it is essential to acknowledge that Starbucks is only doing what they believe is good for humanity by allowing those who are desperate for a job to obtain a job easier by finding a Starbucks location near them. There are a few strengths and weaknesses of John Kell's article. One strength of John Kell's article is that he uses both perspectives of those who are in support of Starbucks and those who are in opposition of Starbucks. By showing these different perspectives, Kell was able to reflect the opinions of those who are interested in the topic. Another strength of the article is that the author acknowledges that Starbucks boycotts have happened before; however, Kell highlights that it hasn’t really stopped business in Starbucks. This is an important point to mention because it reflects that Starbucks is a strong enough company where, if individuals do not desire to buy a cup of coffee from there, it wouldn't affect their business significantly. The only weakness that can be conducted through this article is that it did not reflect on Starbucks' viewpoint. It would have been fantastic to mention part of Starbucks' values that states that the company desires to "[create] a culture of warmth and belonging, where everyone is welcome," (Starbucks, 2017). By