The purpose of this paper is to elucidate the Corporate Social Responsibility of the largest coffeehouse chain in the world, Starbucks Corporation. Every corporation has a large responsibility to uphold the ideals of CSR. Corporate Social Responsibility involves corporations and organizations meeting the requirements to better the environmental aspects, community life, and overall well-being of the people involved within it. The ultimate goal is to have each corporation meet these requirements in a positive and successful manner without causing the wrong attention.
Starbucks focus to improve its CSR are shown mostly through its beliefs on Human Relations and Rights.
At some point in your life you may have passed by or have been to a Starbucks coffeehouse because it happens to be the largest coffeehouse corporation in the world. It holds 23,123 locations that range from the United States, Japan, United Kingdom and other places. The first coffeehouse opened in Seattle Washington back in 1971 and …show more content…
A lot of people were completely went against Starbucks decisions about the red cups. They saw it as an act of choosing one religion over another, since red is identified as more of a Christmas color. Looking into the research this was not the message Starbucks intended to share at all. They are a chain of equality and they want to enforce that more than any other message. The red cups were simply made to show “different” and change up the same boring cup they have every year. People with such negative outlooks are the ones to turn something as simple as a red cup around to make it appear as an act of racism. That was clearly not the intention of Starbucks. They made the cups to have every person make what they want of them, even if it something that they may not agree